Digital Marketing Executive - B2B Lead Genration

DIGITAL MARKETING EXECUTIVE – B2B LEAD GENERATION

Experience: 2–4 Years

Qualification: Any Degree / Digital Marketing Certification preferred

Department: Marketing

Location: Chennai

Job Description

We are looking for a creative and performance-driven Digital Marketing Executive to manage digital marketing activities, generate qualified business leads and improve Axiom Infotech's online presence.

The candidate should have practical experience in Google Ads, social media marketing, SEO and B2B lead generation.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan and execute Google Ads campaigns to generate qualified IT infrastructure enquiries.
• Manage social media marketing campaigns across LinkedIn, Instagram, Facebook and other relevant platforms.
• Develop lead-generation strategies targeting corporate and SME customers.
• Monitor campaign performance, cost per lead and lead quality.
• Optimize advertisements to improve enquiry generation and conversions.
• Coordinate with the sales team to track and follow up on marketing leads.

SEO & Website Management

• Perform keyword research and competitor analysis.
• Improve website SEO, content and search engine visibility.
• Manage website updates, landing pages and lead-generation forms.
• Optimize landing pages for better conversion rates.

Content & Creative Activities

• Create social media posts, banners, marketing creatives and promotional content.
• Develop content for IT infrastructure, cloud services, cybersecurity and networking.
• Coordinate the creation of short videos, reels and promotional campaigns.
• Use Canva and AI tools for marketing content creation.

Reporting & Analytics

• Monitor Google Ads, Meta Ads and campaign performance.
• Track website traffic, leads and conversion rates.
• Prepare weekly and monthly marketing performance reports.
• Recommend improvements based on campaign results.

Required Skills

• 2–4 years of practical digital marketing experience.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of SEO, keyword research and Google Analytics.
• Experience in B2B lead generation.
• Social media management and content creation skills.
• Working knowledge of WordPress and landing pages.
• Canva, basic video editing and creative design skills.
• Knowledge of Google Tag Manager and conversion tracking preferred.
• Good analytical and reporting skills.
• Ability to work independently and achieve lead-generation targets.

Preferred: Experience in IT companies, B2B services, technology marketing or digital marketing agencies.