Digital Growth & Performance Marketing Manager

Vedicfolks is looking for an experienced Digital Growth & Performance Marketing Manager to lead our Growth Acquisition Engine.

Vedicfolks has been serving devotees globally for over a decade. We are now strengthening our digital growth engine with a clear objective: increase qualified traffic and convert more visitors into direct orders through Vedicfolks.com.

This is a hands-on growth role, not just a team-management position. The person should be comfortable going deep into website traffic, campaigns, analytics, customer behaviour and conversion.

Key Responsibilities

• Own the overall Growth / Acquisition Engine – Funnel 1 & Funnel 2
• Drive qualified traffic, leads and direct website orders
• Manage and optimise Google Ads, paid acquisition and remarketing
• Build SEO strategy around high-intent transactional keywords
• Analyse historical and current website traffic using GA4 and Google Search Console
• Use heatmaps and session recordings to understand where visitors scroll, hesitate, abandon or exit
• Identify whether conversion problems come from the hero section, content length, pricing, trust, proof, CTA or checkout journey
• Improve landing pages and service/ritual pages for higher conversion
• Strengthen trust through real event photos/videos, previous ritual evidence, testimonials, priest information and other social proof
• Analyse competitors—their landing pages, offers, pricing presentation, funnels, advertising, technology and conversion tools
• Run continuous A/B tests and CRO experiments
• Track the complete journey: Traffic → Lead → Order → Revenue
• Work closely with content, social media, website/technology and operations teams
• Build weekly dashboards and recommend clear actions based on data
• Train and guide the younger growth team while remaining personally involved in execution

What We Are Looking For

3–7+ years of hands-on experience in performance marketing, growth marketing, e-commerce or website acquisition. Strong working knowledge of Google Ads, GA4, Search Console, SEO, CRO, landing-page optimisation, remarketing and analytics is important.

Experience with tools such as Microsoft Clarity / Hotjar, SEMrush / Ahrefs, Google Tag Manager and competitor technology-analysis tools is valuable.

Most importantly, we need someone who thinks beyond impressions, clicks and traffic:

“Why did this visitor come? Why didn't they order? What needs to change to convert them?”

Success Metrics: Direct Website Orders | Revenue | Conversion Rate | CAC | ROAS | Qualified Traffic | Organic Orders | Lead-to-Order Conversion