Digital Marketing Executive

Digital Marketing Executive – Google Ads, Social Media & Content MarketingCompany: Nagman Flow Level Systems & Solutions LLP

Job Location: Nazarethpettai, Chennai (Work from Office)

Experience: Freshers or has prior experience

Employment Type: Full-Time

About Nagman FlowNagman Flow Level Systems & Solutions LLP is a Chennai-based industrial instrumentation company specializing in Flow Meters, Level Measurement Instruments and Calibration Systems.

We provide measurement solutions to manufacturing industries, process plants, engineering companies and research institutions across India.

We are looking for a creative, enthusiastic and results-oriented Digital Marketing Executive to strengthen our online presence, promote our products and generate business enquiries through effective digital marketing campaigns.

Job DescriptionThe Digital Marketing Executive will be responsible for planning, creating and executing digital marketing activities across Google Ads, email marketing, LinkedIn, Instagram and YouTube.

The role involves developing product-focused marketing campaigns, creating engaging content, managing social media platforms, writing blogs and improving Nagman Flow's digital visibility and brand awareness.

We are looking for someone who is creative, proactive, willing to learn and comfortable independently managing day-to-day digital marketing activities.

Key Responsibilities

1. Google Ads & Lead GenerationCreate, manage and optimize Google Ads campaigns to promote our industrial products and services.

• Conduct keyword research and identify relevant target audiences.
• Monitor advertising performance, leads, conversions and campaign expenditure.
• Improve campaign effectiveness to generate quality business enquiries.

2. Social Media MarketingManage the company's LinkedIn, Instagram and YouTube accounts.

• Plan and publish regular posts, product promotions, industry updates and company announcements.
• Create engaging content including graphics, reels, short videos and product highlights.
• Develop strategies to increase followers, engagement, reach and brand awareness.
• Maintain a consistent and professional brand identity across all platforms.

3. Email MarketingPlan and execute targeted email marketing campaigns to industrial customers and prospective clients.

• Create promotional emails, product announcements, newsletters and marketing content.
• Manage email lists and customer segmentation.
• Track campaign performance, including open rates, clicks and enquiries.

4. Content Creation & BloggingWrite informative blog posts, product descriptions and articles related to industrial instrumentation.

• Develop content explaining product applications, features and benefits in simple, engaging language.
• Create brochures, promotional flyers, digital advertisements and other marketing materials.
• Coordinate with technical and sales teams to develop accurate product-focused content.
• Assist with website content updates and basic SEO optimization.

5. Campaign Planning & Brand DevelopmentPrepare monthly digital marketing calendars and product promotion schedules.

• Plan campaigns around the company's Flow Meters, Level Instruments, Calibration Systems and Services.
• Identify opportunities to increase brand visibility and reach new industrial customers.
• Monitor competitor marketing activities and industry trends.
• Track marketing performance and prepare periodic reports.
• Coordinate with the sales team to support lead generation and business development.

Required QualificationsEducation

• Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, Mass Communication or a related field.
• Candidates with relevant digital marketing certifications or practical skills are welcome.

Experience

• Freshers with knowledge of digital marketing are encouraged to apply.
• Candidates with prior of relevant experience will be preferred.

Required Skills

• Basic understanding of Google Ads and digital advertising.
• Familiarity with LinkedIn, Instagram and YouTube marketing.
• Good English writing and communication skills.
• Ability to write creative marketing content and product descriptions.
• Basic knowledge of SEO, email marketing and content creation.
• Creativity, attention to detail and willingness to learn new tools.

Good to Have

• Experience with Adobe Express, Canva or similar design tools.
• Knowledge of Google Analytics, Google Search Console and keyword research.
• Familiarity with email marketing tools and automation.
• Basic video editing and reel creation skills.
• Experience with WordPress or website content management.
• Understanding of B2B marketing, industrial products or engineering industries.
• Ability to use AI tools effectively for research, content planning and marketing productivity.

Ideal Candidate

We are looking for someone who:

• Enjoys creating content and exploring new marketing ideas.
• Can independently plan and execute marketing activities.
• Is interested in learning about technical and industrial products.
• Can transform technical product information into engaging marketing content.
• Understands the importance of generating quality leads, not just social media engagement.
• Is organized, self-motivated and able to manage multiple marketing activities.
• Is willing to continuously learn and improve marketing skills.
• Why Join Nagman Flow?Gain hands-on experience across multiple digital marketing channels.
• Opportunity to independently plan and execute real marketing campaigns.
• Learn B2B and industrial product marketing.
• Work closely with sales and engineering teams.
• Develop practical skills in Google Ads, content creation, SEO and lead generation.
• Opportunity for professional growth and increased responsibility.

Apply now to build your digital marketing career with Nagman Flow!