Digital Marketing Manager

JOB DESCRIPTION

Digital Marketing & Performance Marketing Executive/Manager

Company: Studio 1 Interiors

Location: Chennai, Tamil Nadu

Department: Marketing

Employment Type: Full-Time

Experience: 2–5 Years

Industry: Interior Design / Home Interiors

About the RoleStudio 1 Interiors is looking for a results-driven Digital Marketing & Performance Marketing Executive to manage and grow our online presence and generate qualified leads through Google Ads, Meta Ads, YouTube Ads, SEO and Google Business Profile (GMB).

The candidate should have hands-on experience in lead generation, campaign optimization, keyword research, local SEO and performance analysis, preferably in the real estate, interiors, construction, home improvement or similar lead-generation industry.

• Key Responsibilities1. Google Ads – Search & Performance CampaignsPlan, create and manage Google Ads campaigns for home interior services.
• Manage Search, Performance Max, Display and remarketing campaigns.
• Conduct keyword research and competitor analysis.
• Create and optimize ad copies, extensions and landing pages.
• Manage negative keywords and search-term reports.
• Optimize campaigns based on CPL, conversion rate, lead quality and ROI.
• Track enquiries, calls, WhatsApp leads and form submissions.
• Prepare weekly and monthly Google Ads performance reports.

• 2. Meta Ads – Facebook & InstagramCreate and manage Facebook & Instagram lead-generation campaigns.
• Manage WhatsApp, Instant Form and website conversion campaigns.
• Test different creatives, audiences, locations and campaign objectives.
• Implement retargeting campaigns.
• Monitor CPL, CTR, CPC, conversion rate and lead quality.
• Continuously optimize campaigns to reduce cost per qualified lead.

• 3. YouTube AdvertisingPlan and manage YouTube video advertising campaigns.
• Create campaigns for brand awareness, lead generation and remarketing.
• Select relevant audiences, keywords, placements and locations.
• Monitor video views, engagement, conversions and cost per lead.
• Coordinate with the content/video team for advertising creatives.

• 4. SEO – Search Engine OptimizationPerform keyword research for interior design and home interior services.
• Optimize website pages, headings, meta titles, descriptions and content.
• Implement on-page and basic technical SEO.
• Build and manage local SEO strategies.
• Monitor Google Search Console and Google Analytics.
• Track keyword rankings and organic traffic.
• Conduct competitor SEO analysis.
• Identify opportunities to improve organic lead generation.

• 5. Google Business Profile (GMB)Manage and optimize Studio 1 Interiors' Google Business Profile.
• Improve local search visibility and Google Maps ranking.
• Regularly publish posts, project updates, offers and photos.
• Upload completed-project images and videos.
• Monitor and respond professionally to reviews.
• Develop strategies to increase genuine customer reviews.
• Monitor GMB insights, calls, website visits and direction requests.
• Maintain accurate business information, services and locations.

• 6. Lead Generation & ConversionGenerate qualified leads for home interior projects.
• Monitor leads received from Google, Meta, YouTube and GMB.
• Coordinate with the sales team to track lead quality and conversions.
• Analyze which campaigns, keywords and locations generate actual bookings.
• Maintain lead-source reports.
• Continuously improve marketing campaigns based on sales feedback.

• 7. Analytics & ReportingMonitor Google Analytics and Google Search Console.
• Use Google Ads and Meta Ads reporting tools.
• Track:
• Leads
• Qualified Leads
• Cost Per Lead (CPL)
• Conversion Rate
• Cost Per Conversion
• Website Traffic
• Keyword Rankings
• GMB Performance
• Campaign ROI
• Prepare weekly and monthly management reports.
• Preferred SkillsGoogle Ads
• Meta Ads Manager
• YouTube Ads
• SEO
• Local SEO
• Google Business Profile
• Google Analytics
• Google Search Console
• Keyword Research
• Google Tag Manager
• Conversion Tracking
• Remarketing
• Lead Generation
• Competitor Analysis
• Excel / Google Sheets
• Basic Canva knowledge
• Preferred QualificationsBachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• Google Ads / Google Analytics certifications are an advantage.
• Strong analytical and communication skills.
• Ability to work independently and meet lead-generation targets.

ExperiencePreferred: 2–5 years

Candidates with proven experience generating leads through Google and Meta Ads will be given preference.

Key Performance Indicators (KPI / KRA)The candidate will be evaluated based on measurable business results:

KPITarget / ResponsibilityQualified LeadsConsistent monthly growthCost Per LeadReduce and maintain within approved budgetGoogle AdsCampaign optimization & ROIMeta AdsLead generation & CPL optimizationYouTube AdsReach, engagement & conversionsSEOImprove keyword rankings & organic trafficGMBImprove Maps visibility, calls & enquiriesLead QualityIncrease qualified enquiriesConversion Tracking100% accurate trackingReportingWeekly & monthly reportsCampaign TestingContinuous A/B testingImportant RequirementThis is NOT a social media posting-only position.

The candidate must be capable of personally running and optimizing Google Ads, Meta Ads and YouTube Ads, managing SEO and Google Business Profile, tracking leads and analyzing campaign performance.