Area Sales Manager (B2B)

Job Summary

We are seeking a results-driven Area Sales Manager to lead and expand our B2B Audio-Visual (AV) business within the assigned territory. In this role, you will drive sales for our portfolio of AV technology—including Interactive Flat Panels (IFPDs), Commercial & Signage Displays, Video Conferencing (VC) Systems, Projectors, and Pro-Audio Solutions. You will focus on acquiring and managing corporate accounts, higher education institutions, K-12 schools, and government accounts, while building a robust network of System Integrators (SIs), dealers, and consultant partners.

Key Responsibilities

1. Sales & Business Development

• Generate new B2B leads and achieve assigned sales targets.
• Identify new business opportunities within the assigned territory.
• Visit corporate offices, schools, colleges, universities, and institutions.
• Handle enquiries, prepare quotations, follow up, negotiate, and close deals.

2. Customer & Account Management

• Build and maintain strong relationships with existing and new customers.
• Meet key decision-makers such as IT Heads, Purchase Managers, School Directors, Admin Heads, and Management.
• Conduct product presentations, demonstrations, and site visits.
• Understand customer requirements and suggest suitable AV solutions.

3. Product Knowledge

• Basic understanding of AV and IT products such as:
• Interactive Flat Panels (IFPDs)
• Commercial Displays & Digital Signage
• Video Conferencing Systems
• Projectors
• Professional Audio Solutions
• Smart Classroom & Meeting Room Solutions

4. Channel & Partner Development

• Develop relationships with Dealers, System Integrators (SIs), Consultants, and Channel Partners.
• Generate business through channel partners and maintain regular follow-ups.
• Coordinate with internal technical/pre-sales teams for demos and customer requirements.

5. Industry / Sector Exposure

• Demonstrated network and selling experience in the Education sector (EdTech/Smart Classrooms) and Corporate Accounts.

Experience

• 1–3 years of experience in B2B / Institutional Sales.
• Fresh candidates with strong sales skills and relevant industry exposure may also be considered.
• Candidates should be comfortable with field sales and client meetings.

Preferred Qualifications

• Graduate / Diploma in Business Administration, Sales, Marketing, or a related field.
• Good communication, presentation, negotiation, and follow-up skills.
• Familiarity with popular video conferencing platforms (Zoom Rooms, Microsoft Teams Rooms) and AV control systems.