Business Development Manager (BDM)

Job Description – Business Development Manager Company: Sociopool India Pvt. Ltd.

Location: Netaji Subhash Place (NSP), Pitampura, New Delhi

Job Type: Full-Time | Work from Office + On-Ground Field Visits

Department: Business Development & Sales

Experience: 2–5 Years (Preferred)

About the RoleSociopool India Pvt. Ltd. is looking for a proactive, result-oriented, and target-driven Business Development Manager who can drive business growth through on-ground client hunting, new brand acquisition, and strategic business partnerships.

The ideal candidate must be comfortable meeting potential clients face-to-face, identifying new business opportunities, pitching our services to brands, and converting prospects into paying clients. This role requires a strong sales mindset, excellent negotiation skills, and the ability to independently expand the company's client base and revenue.

Key Responsibilities

• On-Ground Client Hunting: Actively identify and approach potential clients and brands through field visits, business meetings, networking, and direct outreach.
• New Brand Acquisition: Build a strong pipeline of prospective brands, companies, startups, and businesses that require influencer marketing and digital marketing services.
• Business Development: Generate new business opportunities and acquire clients to expand the company's customer base and market presence.
• Client Meetings & Pitches: Conduct face-to-face meetings, present company services, prepare business proposals, and pitch customized marketing solutions to potential clients.
• Lead Generation: Identify decision-makers, marketing heads, brand managers, founders, and business owners to develop new business relationships.
• Deal Closure & Negotiation: Handle the complete sales cycle, including prospecting, follow-ups, pricing discussions, negotiations, and final deal closure.
• Revenue Generation: Achieve monthly and quarterly business development targets and contribute directly to company revenue growth.
• Relationship Management: Build and maintain long-term relationships with clients to generate repeat business, referrals, and additional opportunities.
• Market Research: Identify emerging brands, industry trends, competitor activities, and new market opportunities.
• Reporting & Coordination: Maintain records of leads, client meetings, follow-ups, proposals, conversions, and revenue generated. Coordinate with internal teams to ensure smooth campaign execution.

Required Skills & Qualifications

• 2–5 years of experience in Business Development, B2B Sales, Field Sales, Client Acquisition, or Brand Partnerships is preferred.
• Experience in influencer marketing, advertising, digital marketing, media sales, or marketing agencies will be an added advantage.
• Proven ability to acquire new clients through direct outreach and on-ground meetings.
• Strong communication, presentation, persuasion, negotiation, and closing skills.
• Ability to independently identify prospects, generate leads, and convert them into business.
• Comfortable with field visits, face-to-face meetings, cold calling, and networking.
• Self-motivated, commercially aware, and focused on achieving sales targets.
• Proficiency in maintaining lead trackers, sales reports, and client databases.
• Willingness to travel locally across Delhi NCR for client meetings.
• Key Performance Indicators (KPIs)Number of new leads and qualified prospects generated.
• Number of on-ground client meetings and brand pitches conducted.
• Number of new brands and clients acquired.
• Conversion rate and successful deal closures.
• Monthly revenue generated and sales target achievement.
• Growth in the company's active client base.
• Repeat business, referrals, and client retention.

Ideal Candidate

We are looking for a hunter, not just a relationship manager—someone who takes initiative, goes into the market, meets potential clients, builds connections, pitches confidently, negotiates effectively, and closes deals.

Candidates who have experience in field sales, corporate client acquisition, advertising sales, or brand partnerships and can demonstrate a track record of bringing new business will be preferred.