Digital Marketing Manager

Job Summary:

We are looking for an experienced and result-oriented Marketing Manager to lead marketing activities for our timeshare membership business and resort operations. The candidate will be responsible for developing marketing strategies, generating qualified leads, promoting our resort and vacation offerings, and supporting the sales team in achieving business targets.

The ideal candidate should have strong knowledge of digital marketing, lead generation, customer acquisition, branding, and promotional campaigns, preferably within the hospitality, travel, vacation ownership, real estate, or related industries.

Key Responsibilities

Develop and implement marketing strategies for timeshare memberships and resort services.

Generate qualified leads through digital marketing, social media, online advertising, partnerships, events, and other channels.

Plan and manage campaigns to promote timeshare memberships, holiday packages, resort stays, and special offers.

Develop strategies to increase brand awareness and customer engagement.

Manage social media platforms, website promotions, email campaigns, and digital marketing activities.

Plan and execute Google, Meta, and other online advertising campaigns.

Coordinate with the sales team to ensure a consistent flow of qualified leads.

Monitor lead quality, conversion rates, campaign performance, and marketing ROI.

Conduct market research to understand customer preferences, travel trends, and competitor activities.

Develop promotional offers and campaigns to increase resort occupancy and timeshare membership sales.

Build relationships with travel agencies, corporate partners, influencers, event organizers, and other potential business partners.

Coordinate with creative teams to develop brochures, advertisements, social media content, videos, and other marketing materials.

Manage the marketing budget and ensure effective utilization of resources.

Track customer feedback and market response to improve marketing strategies.

Prepare regular marketing performance reports for management.

Explore new marketing channels and opportunities to increase customer acquisition and revenue.

Requirements

Bachelor’s degree and knowledge of Marketing, Business Administration, Hospitality, Tourism, or a related field.

1–5 years of experience in marketing, preferably in timeshare, hospitality, travel, tourism, resorts, real estate, or consumer services.

Strong understanding of lead generation and customer acquisition.

Hands-on knowledge of digital marketing and social media marketing.

Experience with Google Ads, Meta Ads, SEO, email marketing, and analytics tools.

Strong communication, negotiation, and presentation skills.

Good understanding of customer behavior and sales funnels.

Ability to work closely with sales and operations teams.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and projects simultaneously.

Target-oriented, creative, and proactive approach.

Preferred Skills

Experience in timeshare/vacation ownership or resort marketing.

Knowledge of hospitality and travel industry trends.

Experience generating leads for high-value memberships or packages.

Strong understanding of B2C marketing.

Experience in partnership marketing and offline promotional activities.

Ability to develop innovative campaigns for customer acquisition.

Strong leadership and team-management skills.

Key Performance Indicators (KPIs)

Qualified leads generated.

Lead-to-sale conversion rate.

Cost per lead and customer acquisition cost.

Timeshare membership sales generated through marketing.

Resort occupancy and booking growth.

Digital campaign ROI.

Website and social media engagement.

Brand awareness and customer acquisition.

Partnership and referral leads.

Job Type: Full-time

Experience: required

Industry: Timeshare | Hospitality | Resorts | Travel & Tourism