Performance Marketing Specialist

Experience Required: Minimum 3-5 Years in Managing Google Ads Campaigns

Job Overview:

We are seeking a highly skilled Google Ads Manager to develop, implement, and optimize our paid search campaigns across Google Search, Display, YouTube, and other Google platforms. The ideal candidate will have in-depth knowledge of Google Ads, strong analytical skills, and a proven track record of maximizing ROI from paid advertising campaigns.

Key Responsibilities:

• Plan, Create, and Manage Google Ads Campaigns:
• Develop and implement paid search strategies that align with the company's goals.
• Create and optimize Google Search, Display, YouTube, and Performance Max campaigns.
• Continuously monitor and optimize ad performance to maximize ROI and reduce Cost per Conversion.
• Keyword Research & Audience Targeting:
• Perform extensive keyword research for relevant and high-converting keywords.
• Set up and refine audience targeting (demographics, location, interests, and behaviors) to reach the right audience.
• Budget Management:
• Manage monthly advertising budgets and optimize spending to ensure maximum results.
• Continuously monitor Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign profitability.
• A/B Testing & Performance Analysis:
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve ad performance.
• Analyze campaign data to identify growth opportunities and optimize performance.
• Landing Page Optimization:
• Collaborate with the web development and design team to optimize landing pages for higher conversion rates.
• Google Analytics & Reporting:
• Track, measure, and report on campaign performance using Google Analytics, Google Tag Manager, and Google Ads Reports.
• Provide clear and actionable insights to the marketing team based on performance data.
• Stay Updated with Trends:
• Keep up-to-date with the latest Google Ads features, PPC trends, and industry updates.
• Implement best practices to maintain a competitive edge in paid search.

Required Skills:

• Proven experience in managing large-scale Google Ads campaigns.
• Strong knowledge of Google Search, Display, YouTube, Performance Max, and Remarketing Campaigns.
• Excellent understanding of Google Analytics, Google Tag Manager, and Conversion Tracking.
• Solid experience in A/B testing, CPC, CPA, and ROAS optimization.
• Ability to create high-converting ad copies and landing page optimization strategies.
• Excellent analytical and reporting skills.
• Strong communication, organizational, and project management skills.

Preferred Qualifications:

• Google Ads Certification (Google Search, Display, Video, and Shopping Ads).
• Experience in managing budgets of ₹5 Lakh+ per month.
• Proven success in running high-converting campaigns with a positive ROI.
• Familiarity with tools like Google Tag Manager, SEMrush, Ahrefs, and Hotjar.

Why Join Us?

• Work in a fast-paced and innovative environment.
• Opportunity to work on large-scale and high-budget campaigns.
• Collaborate with a dynamic and creative marketing team.
• Continuous learning and development opportunities.

If you have a passion for paid search, performance marketing, and driving exceptional results, we want to hear from you!