Showroom Sales Executive

Job Title: Showroom Sales Executive

Department: Sales

Location: KALAMASSERY,THIRUVANKULAM

Employment Type: Full-Time

Reporting To: Branch Manager/Sales manager

Job Summary

We are seeking a dynamic, customer-focused Showroom Sales Executive to represent the Honda brand at our dealership. The ideal candidate will be responsible for guiding walk-in customers through the vehicle buying journey, delivering engaging product presentations, conducting test drives, achieving monthly sales targets, and ensuring an exceptional customer experience from initial inquiry to vehicle delivery.

Key Responsibilities

• Customer Engagement & Consultation: Greet showroom walk-in customers warmly, assess their mobility needs, budget, and preferences, and recommend suitable Honda models and variants.
• Product Demonstration & Test Drives: Explain vehicle features, specifications, safety standards, and financing options clearly; coordinate and accompany customers on test drives while adhering to dealership safety protocols.
• Sales Conversion & Target Achievement: Follow up consistently with showroom inquiries, telephonic leads, and digital leads to convert prospects into bookings and achieve monthly/quarterly unit sales targets.
• Value-Added Services (VAS): Pitch and cross-sell accessories, extended warranties, annual maintenance contracts (AMC), auto finance, and insurance packages to maximize per-vehicle revenue.
• Documentation & Delivery Coordination: Ensure accurate collection of KYC, booking, and loan/insurance documents; coordinate with the PDI (Pre-Delivery Inspection), RTO, and accounts teams to ensure timely and memorable vehicle handovers.
• CRM & Pipeline Management: Maintain updated records of customer interactions, test drives, follow-ups, and lost-sale reasons in the dealership CRM / DMS (Dealer Management System).
• Showroom Standards: Maintain showroom floor hygiene, display vehicle readiness, and adhere to Honda’s standard operating procedures (SOPs) and grooming guidelines.

Education:

• Graduate in any discipline (Bachelor’s degree in Business Administration, Commerce, or Marketing preferred; Diploma holders with strong automotive sales experience may also be considered).

Experience:

• 1–3 years of experience in automobile showroom sales (two-wheeler or four-wheeler dealerships) or high-value retail sales.
• Freshers with strong communication skills and a passion for automobiles may also apply.

Mandatory Requirement:

• Valid two-wheeler / four-wheeler driving license (as applicable to the dealership segment) with clean driving record.

Key Skills & Competencies

• Strong interpersonal, communication, and persuasive negotiation skills (fluency in local language and working knowledge of English).
• Customer-first attitude with the ability to build trust and long-term client relationships.
• Goal-oriented mindset with resilience to work in a target-driven retail environment.
• Basic proficiency in MS Office, CRM software, and digital lead management tools.
• Willingness to work on weekends and public holidays as per dealership roster requirements.

Compensation & Benefits

• Competitive fixed salary + attractive performance-based monthly sales incentives.
• Statutory benefits (PF, ESI, Gratuity as applicable).
• Structured Honda product and sales certification training.