Digital Marketing Executive

Job Description – Digital Marketing Executive 

Position: Digital Marketing Executive

Department: Digital Marketing / Marketing

Experience: 1–3 Years

Job Location: Ghaziabad / Delhi NCR

Employment Type: Full-Time

About the Role: We are looking for a Digital Marketing Executive to manage and execute digital marketing activities across search engines, social media, websites, email, and other online platforms. The ideal candidate should have practical knowledge of SEO, Social Media Marketing, Google Ads, content marketing, website management, and digital analytics.

The candidate will be responsible for improving online visibility, generating leads, increasing website traffic, and supporting overall digital growth.

• Key Responsibilities: Plan and execute digital marketing campaigns across various online channels.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, link building, and local SEO.
• Manage company social media profiles and create engaging posts, campaigns, and promotional content.
• Plan and manage Google Ads / PPC campaigns to generate relevant leads and website traffic.
• Monitor website traffic, rankings, leads, conversions, and campaign performance.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Create and optimize website content, landing pages, blogs, articles, and promotional content.
• Coordinate with graphic designers, content writers, and other marketing team members.
• Manage and update website pages, banners, offers, and other digital content.
• Monitor Google Search Console, Google Analytics, and other digital marketing tools.
• Prepare regular reports on SEO rankings, website traffic, social media performance, leads, and advertising campaigns.
• Stay updated with the latest SEO, Google Ads, social media, AI, and digital marketing trends.
• Support lead-generation campaigns and improve digital customer acquisition.
• Required SkillsGood knowledge of SEO and digital marketing concepts.
• Working knowledge of Google Ads and Meta Ads.
• Knowledge of Google Analytics and Google Search Console.
• Good understanding of social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Basic knowledge of WordPress/CMS and website content management.
• Good content writing and communication skills.
• Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar tools is an advantage.
• Basic knowledge of Canva or other creative tools will be an advantage.
• Ability to analyze digital marketing data and prepare performance reports.
• Good coordination, time-management, and problem-solving skills.
• Educational QualificationGraduate in Marketing, Digital Marketing, Business Administration, Mass Communication, Computer Applications, or a related field.
• Digital Marketing certification will be an added advantage.

Experience: 1–3 years of relevant experience in digital marketing, SEO, social media marketing, PPC, or online lead generation.

Freshers with strong practical knowledge and relevant certifications may also apply.

• Key Performance Areas (KPIs): Organic website traffic growth
• Keyword ranking improvement
• Website leads and conversions
• Social media engagement and growth
• Paid campaign performance and ROI
• Website performance and content optimization
• Quality and quantity of generated leads
• What We Offer: Competitive salary based on skills and experience
• Performance-based incentives
• Learning and career growth opportunities
• Exposure to multiple digital marketing channels
• Professional and growth-oriented work environment

Apply Now: Candidates with a passion for digital marketing and a result-oriented approach are encouraged to apply.