Medical Representative (MR)

Company Overview

We are a full-service PR and Advertising Agency delivering end-to-end branding, digital marketing, public relations, and social media solutions. We empower healthcare practitioners, multi-specialty clinics, diagnostic centers, and hospitals to enhance their digital reputation, increase patient engagement, and establish strong brand authority within their communities.

Position Summary

We are looking for an energetic, results-driven Medical Representative / Healthcare Business Development Executive with established connections in the medical community. In this role, you will bridge the gap between healthcare expertise and modern marketing solutions, introducing doctors, clinics, and hospital administrators to our specialized marketing, PR, and branding services.

Role: Medical Representative / Healthcare Business Development Executive

Department: Business Development & Client Acquisition

Employment Type: Full-time

Location / Territory: Gorakhpur 

Key Responsibilities

1. Prospecting & Field Outreach

Identify, map, and approach prospective healthcare clients, including individual practitioners (General Physicians, Specialists, Surgeons), polyclinics, nursing homes, and hospitals.

Secure and conduct in-person and virtual meetings with doctors, clinic heads, and hospital decision-makers (Medical Directors, Marketing Heads, Trustees).

Leverage existing networks in the pharmaceutical, healthcare, or medical equipment ecosystem to generate high-quality business leads.

2. Pitching & Solution Consultation

Present tailored marketing and PR solutions aligned with medical practice needs:

• Digital Marketing & SEO: Local SEO, Google Business Profile optimization, targeted patient acquisition campaigns.

• Social Media Management: Video content, health awareness campaigns, doctor profile branding on Instagram, YouTube, and LinkedIn.

•Public Relations & Media: Press releases, print media coverage, health summits, and thought leadership positioning.

•Branding & Collaterals: Clinic identity, logo design, patient education brochures, and indoor branding.

•Online Reputation Management (ORM): Managing patient reviews and boosting medical credibility.

Understand practitioners' unique pain points and position the agency’s solutions as long-term investments rather than one-off expenses.

3. Pipeline Management & Deal Closure

Prepare, present, and negotiate service proposals and quarterly/annual retainer packages.

Coordinate with the internal creative, digital, and strategy teams to prepare customized pitch decks and service scope documents.

Manage the complete sales cycle from lead generation and meeting scheduling to closing contracts and facilitating onboarding.

4. Relationship Management & Reporting

Maintain long-term professional relationships with onboarded doctors and healthcare partners to identify upsell and referral opportunities.

Maintain daily call/visit logs, pipeline updates, and conversion reports.

Required Qualifications & Experience

Experience: 2–5+ years of experience as a Medical Representative (MR), Healthcare Business Development Executive, or Pharma/Diagnostic Sales Representative.

Network: Strong existing network and familiarity with doctors, clinics, and hospital administrators across the designated territory.

Communication Skills: Exceptional verbal and written communication, active listening, and relationship-building abilities. Must be comfortable interacting with senior doctors and medical consultants.

Understanding of Marketing Concepts: Fundamental grasp of digital marketing, social media branding, Google listings, and PR (prior experience selling digital/creative services is an advantage, but not mandatory; training will be provided).

Work Ethic: High self-motivation, consultative selling skills, punctuality, and ability to meet monthly client acquisition targets.

What We Offer

Competitive Compensation: Fixed monthly salary + performance-based incentives / commissions on closed accounts.

Travel & Communication Allowances: Standard field travel and operational expense reimbursements.

Growth Opportunities: Opportunity to lead healthcare sales initiatives and build a dedicated vertical within the agency.

Comprehensive Agency Support: Full backend support with pitch decks, sample case studies, and creative campaign proposals.

How to Apply

Interested candidates can send their updated resume along with details of their coverage territory.