Social Media Marketing Executive

SOCIAL MEDIA & DIGITAL MARKETING EXECUTIVE – JOB DESCRIPTIONCompany: K9 Warriors Pvt. Ltd.

Position: Social Media & Digital Marketing Executive

Department: Marketing

Experience Required: Minimum 1–2 Years

KEY RESPONSIBILITIES• Manage day-to-day social media activities across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

• Create and maintain a monthly social media content calendar aligned with company activities, products, services, deployments, training programs and business goals.

• Plan, create and publish engaging posts, reels, stories, videos, carousels and promotional content.

• Coordinate with internal teams to collect photographs, videos, project updates, client activities, product details and other content required for social media.

• Create basic graphics, creatives, banners and social media posts using tools such as Canva or similar designing platforms.

• Edit short-form videos and reels for social media platforms.

• Write professional and engaging captions, hashtags, post descriptions and promotional content.

• Maintain consistent branding, tone, visual identity and communication across all digital platforms.

• Monitor social media messages, comments, enquiries and leads and ensure timely response or forwarding to the concerned Sales/Operations team.

• Support the Sales team by generating and tracking digital enquiries and potential leads received through social media.

• Maintain proper records of social media enquiries, leads, responses and conversions.

• Promote company products, services, training programs, K9 solutions and operational capabilities through digital channels.

• Coordinate with Sales and Operations teams for product campaigns, business promotions, events and client-related content.

• Manage and regularly update the company’s Google Business Profile and other online business listings, where required.

• Assist in updating website content, product descriptions, blogs, images and company information when required.

• Conduct basic competitor research and monitor current social media trends relevant to the industry.

• Identify suitable content ideas, trending formats, reels concepts and campaign opportunities to improve reach and engagement.

• Monitor page performance, follower growth, engagement, reach, enquiries and leads.

• Prepare weekly and monthly social media performance reports and MIS for management.

• Support basic paid advertising campaigns on Meta, Google or other platforms, wherever required.

• Coordinate with external digital marketing agencies, photographers, designers, influencers or vendors as required.

• Maintain organised folders of photos, videos, creatives, campaigns, captions and marketing material.

• Cover or coordinate company events, training activities, product demonstrations and operational activities for digital content.

• Ensure that no confidential, sensitive or client-restricted information is published without management approval.

• Perform other marketing, branding, communication and coordination responsibilities assigned by management.

CONTENT & BRAND RESPONSIBILITIES• Develop professional content highlighting company services, products, projects and achievements.

• Maintain a balanced content mix covering company branding, K9 training, services, products, deployments, educational content and business updates.

• Create content suitable for both B2B and institutional audiences.

• Ensure all published content is grammatically correct, professional and aligned with company standards.

• Maintain brand consistency across social media creatives, presentations and promotional material.

CANDIDATE REQUIREMENTS• Minimum 1–2 years of relevant experience in Social Media, Digital Marketing or Content Management.

• Good understanding of Instagram, Facebook, LinkedIn, YouTube and social media trends.

• Strong content writing and communication skills.

• Working knowledge of Canva, basic graphic designing and video/reel editing.

• Knowledge of Meta Business Suite, social media analytics and basic digital advertising will be preferred.

• Basic knowledge of SEO, Google Business Profile, websites and digital lead generation will be an added advantage.

• Ability to create content independently and coordinate with multiple departments.

• Good photography/video sense