Sales Manager – B2C Residential Solar

Key Responsibilities

1. Team Management

• Lead and manage a team of Residential Solar Sales Executives.
• Set daily, weekly and monthly sales targets.
• Conduct daily morning huddles and regular performance reviews.
• Coach the team on customer handling, product presentation, negotiation and closing.
• Monitor individual salesperson performance and take corrective action where required.

2. Lead Management & Conversion

• Ensure all leads are contacted promptly and followed up systematically.
• Monitor the complete sales funnel from Lead → Site Visit → Proposal → Negotiation → Booking → Installation.
• Ensure no lead remains unattended or inactive.
• Review ageing leads and reassign leads where required.
• Track lost leads and understand the reasons for loss.

3. Field Sales

• Accompany sales executives for important customer meetings and site visits.
• Personally handle high-value and difficult customers.
• Help the team close negotiations and convert opportunities into bookings.
• Develop local residential customer networks and referral opportunities.

4. Sales Target Achievement

• Achieve monthly and annual KW and revenue targets.
• Improve team conversion ratio and average ticket size.
• Build a healthy sales pipeline to ensure consistent monthly bookings.
• Take ownership of the team's overall sales performance.

5. CRM & Reporting

• Ensure 100% compliance with CRM/SFDC processes.
• Ensure sales executives update calls, meetings, site visits, proposals and follow-ups on time.
• Monitor daily activity reports and live field activity.
• Prepare weekly sales forecasts and performance reports for management.

6. Customer & Market Development

• Understand residential customers' requirements and objections.
• Keep track of competitor pricing, products and offers.
• Develop referral channels through existing customers, builders, RWAs, electricians and local networks.
• Work closely with Marketing to improve lead quality and lead conversion.