Social Media Marketing Executive

We are looking for a Meta Ads / Performance Marketing Specialist to manage lead-generation campaigns for premium real-estate projects in Hyderabad. • The focus is on generating qualified prospects, site visits and ultimately property sales.

KEY RESPONSIBILITIES • Plan, set up and manage Meta Ads campaigns for real-estate projects. • Handle Facebook & Instagram Ads Manager independently. • Develop campaign structures, audiences, budgets and testing strategies. • Test different video creatives, images, offers, hooks and ad copies. • Monitor and optimize campaigns based on performance. • Track CPL, CTR, CPC, CPM, qualified-lead rate, site visits and conversions. • Work closely with the sales team to understand lead quality. • Identify and reduce junk, fake and low-intent leads. • Optimize campaigns based on actual business outcomes, not CPL alone. • Coordinate with the creative team and provide clear requirements for new creatives. • Maintain campaign reports and communicate performance regularly. • Set up and manage Meta Lead Forms and relevant lead-generation workflows. • Help establish proper lead tracking from Ad → Lead → Call → Site Visit → Sale.