Business Development & Sales Executive

Sales and business development

• Build and maintain a prospect list of hospitals, clinics, diagnostic centres, pharmacies and study-abroad consultancies.
• Generate leads through field visits, cold calls, WhatsApp, LinkedIn, referrals and local industry associations.
• Meet owners, doctors, administrators and managing directors, understand how they run billing, patients, stock, leads and staff today.
• Give product demos, on site or online, with support from the product team for technical questions.
• Prepare quotations and proposals, negotiate, and close subscriptions.
• Take customers through the free trial and hand them over to the onboarding team once they sign.
• Stay in touch with existing customers for renewals, referrals and add-on modules such as HRMS.
• Log every lead, visit and follow-up in CRM and report your pipeline weekly.

Marketing

• Plan and run local campaigns, WhatsApp and email outreach, LinkedIn, Instagram and Facebook posts, and Google or Meta ads with a small budget.
• Create simple sales material with the team, brochures, one-page product sheets, demo videos and customer stories.
• Represent KiniApps at healthcare, pharmacy and education fairs, expos and association meets.
• Collect customer testimonials and Google reviews.
• Track competitors and pricing, and bring customer feedback back to the product team.