Digital Marketing Executive

About AspireNext

AspireNext Academy is an EdTech and career-focused organization providing industry-oriented training programs, internships, projects, and placement support to students and freshers.

We are looking for a Digital Marketing Executive / Specialist who can independently manage our digital presence, generate qualified leads, improve website visibility, and support admissions through effective digital marketing campaigns.

Job Summary

The Digital Marketing Executive will be responsible for planning and executing digital marketing activities across SEO, Social Media, Content Marketing, Paid Advertising, Lead Generation, Website Marketing, Email/WhatsApp Marketing, and Analytics.

The candidate should be capable of managing digital marketing activities from strategy → content → campaign execution → lead generation → performance tracking → optimization.

Key Responsibilities

1. SEO – Search Engine Optimization

• Manage complete On-Page and Off-Page SEO activities.
• Conduct keyword research for courses, career programs, internships, and student-related searches.
• Optimize website pages, titles, meta descriptions, headings, URLs, internal links, and content.
• Create and manage SEO-friendly blogs and landing pages.
• Improve website organic rankings and search visibility.
• Monitor Google Search Console and Google Analytics.
• Identify SEO issues and coordinate with the website/development team for fixes.
• Perform competitor and keyword research.
• Track keyword rankings, organic traffic, and conversions.

2. Social Media Management

Manage and maintain AspireNext's social media accounts, including:

• Instagram
• Facebook
• LinkedIn
• YouTube
• Google Business Profile
• Other relevant social platforms

Responsibilities include:

• Create and publish regular posts, reels, stories, carousels, videos, and promotional content.
• Prepare and maintain a monthly social media content calendar.
• Promote courses, masterclasses, webinars, internships, scholarships, student achievements, and placement-related content.
• Monitor comments, messages, and audience engagement.
• Increase followers, reach, engagement, and enquiries.
• Maintain consistent AspireNext branding across all platforms.

3. Lead Generation

• Generate qualified student leads through digital marketing campaigns.
• Create and optimize lead-generation campaigns for course admissions.
• Generate leads through:
• Meta Ads
• Google Ads
• Instagram
• Facebook
• LinkedIn
• Website
• Landing pages
• WhatsApp campaigns
• Organic SEO
• Monitor lead quality and conversion performance.
• Coordinate with the Sales/Admissions team for lead follow-up.
• Track the complete lead journey from Lead → Demo → Counselling → Admission.
• Continuously optimize campaigns to improve qualified leads and reduce cost per lead.

4. Paid Advertising

• Plan, create, launch, and manage Meta Ads and Google Ads.
• Create campaigns for:
• Course Admissions
• Demo/Masterclass Registrations
• Scholarship Tests
• Internship Programs
• Webinars
• Lead Generation
• Manage campaign budgets and daily performance.
• Test different audiences, creatives, copy, offers, and landing pages.
• Monitor CPL, CTR, CPC, conversion rate, and other campaign metrics.
• Optimize underperforming campaigns.

5. Content Marketing

• Develop content ideas based on student needs and market trends.
• Create content for:
• Instagram Reels
• Social Media Posts
• Blogs
• YouTube Videos
• Stories
• Advertisements
• Landing Pages
• Email/WhatsApp campaigns
• Work with graphic designers, video editors, trainers, and the admissions team when required.
• Use AI tools to improve content research, ideation, copywriting, and marketing productivity.

6. Website Management

• Regularly update website content, banners, course pages, blogs, offers, and landing pages.
• Ensure website pages are optimized for SEO and lead generation.
• Monitor website traffic and conversion performance.
• Identify broken links, technical SEO issues, and other website marketing problems.
• Coordinate with the website/development team for technical changes.

7. Email & WhatsApp Marketing

• Plan promotional campaigns for existing leads and students.
• Create email and WhatsApp campaign content.
• Promote upcoming demos, masterclasses, courses, internships, and events.
• Segment leads and create targeted campaigns.
• Track campaign engagement and conversions.

8. Analytics & Reporting

Prepare regular digital marketing reports covering:

• Website Traffic
• Organic Traffic
• Keyword Rankings
• Social Media Reach
• Engagement
• Followers
• Leads Generated
• Qualified Leads
• Cost Per Lead
• Ad Spend
• Demo Registrations
• Demo Attendance
• Admissions Generated
• Conversion Rate
• Campaign ROI

Provide weekly and monthly performance reports to management.

Key Performance Indicators (KPIs)

The candidate will be expected to contribute toward:

• Consistent qualified lead generation
• Growth in organic website traffic
• Improvement in search rankings
• Social media growth and engagement
• Successful execution of paid campaigns
• Lower cost per qualified lead
• Higher demo registrations and attendance
• Higher lead-to-admission conversion
• Increased website enquiries
• Overall digital marketing-driven admissions

Required Skills

• SEO
• Google Search Console
• Google Analytics
• Keyword Research
• On-Page SEO
• Off-Page SEO
• Meta Ads / Facebook Ads
• Google Ads
• Social Media Marketing
• Lead Generation
• Content Marketing
• Email Marketing
• WhatsApp Marketing
• WordPress / Basic Website Management
• Canva or similar design tools
• Basic video/reel content understanding
• Google Sheets / Excel
• Digital Marketing Analytics
• AI tools for marketing and content creation

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 1–3 years of relevant Digital Marketing experience preferred.
• EdTech, Education, Training, or Lead Generation experience will be an advantage.
• Candidates who have managed performance marketing campaigns and generated leads will be preferred.

Ideal Candidate

We are looking for someone who is:

• Result-oriented and target-driven.
• Strong in SEO and lead generation.
• Comfortable managing multiple social media platforms.
• Able to independently execute campaigns.
• Creative with content and marketing ideas.
• Comfortable working with data and analytics.
• Willing to experiment, test, and optimize campaigns.
• Able to coordinate closely with the Sales and Admissions teams.
• Interested in working in a fast-growing EdTech environment.

Reporting

Reports To: Management / Marketing Head

Works Closely With:

• Admissions & Sales Team
• CRM Team
• Content Team
• Graphic Designer / Video Editor
• Trainers
• Website / Technical Team

Salary

Depending on experience, skills, and demonstrated performance.

Performance incentives may be provided based on lead generation and marketing results.

Important Requirement

The candidate should not be limited to only posting on social media. The role requires end-to-end digital marketing ownership, especially:

SEO + Social Media + Paid Ads + Lead Generation + Content + Website + Analytics + Campaign Optimization.

Candidates who can demonstrate previous results in qualified lead generation and digital marketing campaigns will be preferred.