Performance Marketing & E-commerce Growth Manager

We are looking for a Performance Marketing & E-commerce Growth Manager who can take ownership of online sales growth for ourskincare brand.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, e-commerce platforms, sales funnels, conversion optimization, retargeting, and ROAS improvement.

This role is focused on one key objective: building a scalable customer acquisition and sales system that increases revenue while maintaining healthy ROAS.

Key Responsibilities1. Meta & Google Ads

• Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram).
• Manage Google Ads, including Search, Shopping, Performance Max, and remarketing campaigns.
• Develop different campaigns for awareness, consideration, conversion, and retargeting.
• Test different creatives, audiences, offers, copy, and landing pages.
• Continuously optimize campaigns based on CPA, ROAS, conversion rate, AOV, and revenue.

2. Sales Funnel Strategy

• Build and optimize the complete customer journey:
• Ad → Landing/Product Page → Add to Cart → Checkout → Purchase → Repeat Purchase
• Develop strategies for cold, warm, and existing customers.
• Create retargeting funnels for website visitors, product viewers, cart abandoners, and previous customers.
• Identify where customers are dropping off and improve the funnel accordingly.

3. E-commerce Sales Growth

• Take ownership of online sales through the Shopify/e-commerce website.
• Improve product pages, offers, bundles, upsells, cross-sells, and conversion strategies.
• Work with the website team to improve conversion rate and customer experience.
• Develop strategies to increase Average Order Value (AOV).
• Develop customer retention and repeat-purchase strategies.

4. Marketing Strategy

• Create monthly and quarterly performance marketing plans.
• Develop customer acquisition strategies for new product launches.
• Identify the right target audiences and customer segments.
• Analyze competitors, offers, pricing, creatives, and marketing strategies.
• Work closely with the content, influencer, creative, and SEO teams.

5. Data & Performance Tracking

• Monitor:
• ROAS
• CPA/CAC
• Conversion Rate
• AOV
• CTR
• CPC
• CPM
• Add-to-Cart Rate
• Checkout Rate
• Revenue
• Repeat Purchase Rate
• Prepare weekly/monthly performance reports.
• Use data to identify what is working, what is not working, and what should be tested next.
• Required SkillsHands-on experience with Meta Ads Manager.
• Strong experience with Google Ads.
• Good understanding of e-commerce marketing.
• Experience with Shopify or similar e-commerce platforms.
• Strong understanding of sales funnels and conversion optimization.
• Knowledge of retargeting and remarketing strategies.
• Experience with tracking and analytics.
• Understanding of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to manage marketing budgets and optimize for profitable growth.