Performance Marketing Lead

About the Role: We are looking for an experienced and results-driven Performance Marketing Lead with 4+ years of hands-on experience in Google Ads, Meta Ads, and SEO.

The candidate will be responsible for planning, executing, optimizing, and reporting digital marketing campaigns. The role also involves client management, performance reporting, and coordination with internal SEO and Video Editing teams to ensure campaigns deliver measurable results.

Key Responsibilities

1. Google Ads: Plan, launch, manage, and optimize Search, Performance Max, Display, YouTube, and Remarketing campaigns.

• Conduct keyword research, search-term analysis, negative keyword management, bidding, and budget optimization.
• Monitor and optimize CPL, CPA, conversion rates, ROAS, lead quality, and overall campaign performance.
• Implement conversion tracking, enhanced conversions, and offline conversion tracking where required.
• Continuously test ad copies, audiences, landing pages, bidding strategies, and campaign approaches to improve performance.
• 2. Meta Ads: Plan and manage Facebook and Instagram campaigns across lead generation, awareness, traffic, remarketing, and conversion objectives.
• Develop audience, creative, and retargeting strategies.
• Analyze campaign performance and optimize budgets, creatives, placements, and audiences.
• Work closely with the creative and video team to develop performance-driven ad creatives.

3. SEO: Coordinate and oversee on-page, off-page, technical, and local SEO activities.

• Conduct keyword research, competitor analysis, content planning, and backlink strategy.
• Track organic rankings, website traffic, leads, and other SEO KPIs.
• Coordinate with the SEO team to ensure timely execution and measurable results.

4. Client Management : Act as the primary point of contact for assigned clients and maintain strong professional relationships.

• Understand client objectives and translate them into actionable digital marketing strategies.
• Conduct regular performance discussions with clients.
• Prepare and present campaign reports, insights, performance analysis, and recommendations.
• Proactively identify campaign challenges and provide strategic solutions.

5. Team Management & Coordination: Manage and coordinate the SEO and Video Editing teams.

• Clearly assign tasks, set priorities, and track deliverables.
• Review team output and ensure quality standards are maintained.
• Coordinate across teams to ensure campaigns and creatives are delivered on time.
• Provide guidance and support to team members wherever required.

Candidate Requirements: 4+ years of hands-on experience in Performance Marketing / Digital Marketing.

• Strong practical knowledge of Google Ads, Meta Ads, and SEO.
• Experience managing multiple client accounts and marketing budgets.
• Strong analytical and problem-solving skills.
• Good understanding of GA4, Google Tag Manager, conversion tracking, and reporting tools.
• Strong understanding of digital marketing metrics such as CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
• Excellent verbal and written communication skills.
• Strong presentation, client-handling, leadership, and team-coordination skills.
• Ability to work independently and manage multiple campaigns/projects simultaneously.

Added Advantage: Candidates with experience in any of the following areas will have an added advantage:

• Experience working with educational institutions, K-12 schools, preschools, colleges, or education brands.
• Experience handling admission or lead-generation campaigns and understanding education-sector marketing funnels.
• Experience optimizing campaigns based on lead quality, walk-ins, applications, and admissions, rather than focusing only on lead volume.

Key Performance Indicators: The role will be measured on:

• Lead volume and lead quality
• CPL / CPA
• Conversion rate
• ROAS and overall campaign efficiency
• Organic traffic and keyword rankings
• Walk-in and admission conversions
• Client satisfaction and retention
• Timely campaign delivery
• Team performance and coordination

Ideal Candidate : We are looking for someone who is hands-on with performance marketing, comfortable working with data and campaign dashboards, confident in client conversations, and capable of taking ownership from strategy through execution and optimization.

Experience across Google Ads + Meta Ads + SEO is essential, along with the ability to coordinate teams and deliver measurable campaign outcomes.