Telecalling Executive

 1. DUTIES & RESPONSIBILITIES

Outbound Calling & Lead Engagement

•     Make structured outbound calls to fresh leads, campaign leads, and existing customer databases daily.

•     Engage prospects confidently, explain the old gold buying and pledged gold release process clearly.

•     Qualify leads based on intent, gold availability, and transaction readiness.

Appointment Fixing & Walk-In Generation

•     Convert qualified calls into confirmed branch visit appointments.

•     Follow up on commitments and no-shows to re-engage and reschedule.

•     Maintain a daily walk-in pipeline and meet or exceed monthly branch visit targets.

Objection Handling

•     Handle objections related to gold rate, purity assessment, trust, and documentation requirements.

•     Use structured scripts and product knowledge to address concerns without escalating to supervisors for routine queries.

•     Stay updated on gold rate movements, competitor offers, and Value Gold's current schemes.

CRM Updation & Lead Management

•     Update every call outcome, lead status, and appointment detail in the CRM system — same day, no backlog.

•     Maintain accurate disposition tags (Interested / Follow-up / Appointment Fixed / Not Interested / Not Reachable).

•     Reactivate dormant leads from old databases periodically as per campaign direction.

Follow-Up & Database Reactivation

•     Execute structured follow-up cycles — Day 1, Day 3, Day 7 — for warm leads.

•     Reactivate old customer database leads for repeat transactions and referrals.

•     Coordinate with branch teams on walk-in conversion outcomes for feedback loop.

Performance Tracking & Reporting

•     Track personal daily metrics: calls made, connected calls, appointments fixed, walk-ins generated.

•     Report daily performance summary to the Team Leader / Sales Manager.

 2. ACCOUNTABILITIES (Non-Negotiable)

The Inside Sales Executive is fully answerable for the following — no excuses accepted:

•     Daily call volume and connection rates

•     Appointment conversion ratio — calls to confirmed walk-ins

•     CRM data accuracy and zero backlogs

•     Walk-in generation and monthly revenue contribution

•     Quality of lead qualification — no junk appointments

•     Database reactivation and dormant lead recovery