Area Sales Manager

DBNPE – JOB DESCRIPTIONPosition: Assistant Sales Manager (ASM) – Loan & Insurance SalesDepartment: Sales – Loan & Insurance

Designation: Assistant Sales Manager (ASM)

Location: As per business requirement

Employment Type: Full-Time

Reporting To: Regional Sales Manager / Branch Manager / State Head

About the RoleDBNPE is looking for a result-oriented Assistant Sales Manager (ASM) – Loan & Insurance Sales to drive business growth through field sales, team management, customer acquisition, retailer/merchant onboarding, and revenue generation.

The ASM will be responsible for building and managing a sales team and developing a strong network of retailers, agents, merchants, business associates, and customers for loan and insurance products.

• Key Responsibilities1. Loan SalesGenerate and convert leads for personal loans, business loans, MSME loans, home loans and other eligible loan products.
• Understand customer financial requirements and recommend suitable loan products.
• Coordinate with banks/NBFCs and internal teams for documentation, login and disbursement.
• Ensure quality leads and maintain proper follow-up until disbursement.
• Achieve monthly loan login and disbursement targets.
• Maintain accurate records of all leads, applications and conversions.
• 2. Insurance SalesGenerate leads for life, health, motor and other insurance products.
• Explain policy benefits, coverage, premium and terms clearly to customers.
• Develop relationships with insurance agents, POSPs, retailers and business partners.
• Drive policy issuance and renewal business.
• Ensure proper documentation and compliance during customer onboarding.
• Achieve monthly insurance premium and policy targets.
• 3. Team ManagementRecruit, train and manage BDMs, Sales Executives, FLEs and field sales personnel.
• Allocate daily leads and sales targets to team members.
• Conduct daily morning briefings and evening performance reviews.
• Monitor field visits, lead generation, login, conversion and revenue.
• Support team members in closing difficult cases.
• Take corrective action for underperforming team members.
• 4. Field Sales & Network DevelopmentConduct regular market visits and customer meetings.
• Identify and onboard new retailers, merchants, agents and business associates.
• Develop local referral and channel networks.
• Maintain strong relationships with existing business partners.
• Conduct local sales activities, campaigns and promotional activities.
• 5. Reporting & MISSubmit daily sales and activity reports to the reporting manager.
• Maintain daily records of:
• 
  
• Leads generated
• Leads converted
• Loan applications
• Loan disbursements
• Insurance policies
• Premium generated
• Team visits
• New channel partners
• Revenue generated
• Ensure CRM/MIS data is updated regularly.

Key Performance Indicators (KPI)KPIPerformance ParameterLoan LeadsAchievement of monthly assigned targetLoan LoginQuality and quantity of applicationsLoan DisbursementMonthly disbursement targetInsurance LeadsMonthly lead generationInsurance PoliciesMonthly policy issuance targetPremium CollectionMonthly premium targetNew PartnersRetailer/agent/channel onboardingTeam ProductivityMinimum productivity expected from teamField VisitsRegular market and customer visitsConversion RatioLead-to-login and login-to-disbursement conversionRevenueAchievement of monthly revenue targetReporting100% timely MIS/report submission

• Daily ResponsibilitiesMorning team briefing.
• Allocate daily targets and leads.
• Review previous day's performance.
• Conduct field visits and customer/partner meetings.
• Generate and monitor loan and insurance leads.
• Follow up on pending loan cases and insurance proposals.
• Support team members with customer conversions.
• Update CRM/MIS.
• Conduct evening review and submit daily report.

• Required SkillsStrong sales and communication skills.
• Team handling and leadership ability.
• Field-sales experience.
• Good understanding of loan and insurance products.
• Lead generation and conversion skills.
• Negotiation and customer relationship skills.
• Ability to work with targets and incentives.
• Basic knowledge of MS Excel/Google Sheets/CRM.
• Strong follow-up and problem-solving ability.

Educational QualificationMinimum: 12th Pass / Graduate preferred.

Candidates with experience in BFSI, Banking, NBFC, Insurance, FinTech, DSA, POSP, Loan Sales, Field Sales or Financial Services will be preferred.

ExperiencePreferred: 1–4 years in sales, preferably in BFSI/Loan/Insurance/FinTech.

Candidates with strong field-sales and team-handling experience may also be considered.

• Code of ConductMaintain professional behaviour with customers, retailers and team members.
• Do not provide false commitments regarding loan approval, interest rates, policy benefits or disbursement.
• Follow all company policies and applicable regulatory requirements.
• Protect customer information and documents.
• Do not misuse company systems, customer data or company funds.
• Maintain proper attendance and field activity records.
• Achieve targets through ethical and compliant sales practices.

CompensationSalary: As per experience and company salary structure.

Incentive: Performance-based incentives on loan disbursement, insurance sales, premium generation and team performance.

Additional Benefits: As per company policy.

Career GrowthSales Executive / BDM → ASM → Branch Manager → Regional Manager → State Head

Key ObjectiveThe primary objective of the ASM is to build a productive sales team, expand the loan and insurance customer network, achieve monthly business targets, and generate sustainable revenue for DBNPE through ethical and compliant sales practices.