Digital Marketing Executive

Job Description – Digital Marketing Executive

Company: Globe Communication

Location: Jaipur, Rajasthan

Department: Marketing & Business Development

Employment Type: Full-Time

Experience: 0–3 Years

Working Days: 6 Days a Week

Working Hours: 10:00 AM – 6:30 PM

Salary: ₹18,000–₹30,000 per month (depending on experience and skills)

About Globe CommunicationGlobe Communication is a Digital Communication and AI Solutions company offering Bulk SMS, WhatsApp Business API, RCS Messaging, Voice Solutions, IVR, AI Voice Bots, CPaaS and SaaS solutions.

We are looking for a creative, analytical and result-oriented Digital Marketing Executive to manage and execute our digital marketing activities, improve online visibility, generate business leads and strengthen our brand presence across digital platforms.

Key Responsibilities

1. Social Media Marketing

• Manage company profiles on LinkedIn, Facebook, Instagram and YouTube.
• Plan and execute monthly social media marketing calendars.
• Create and publish engaging posts, reels, videos, carousels and promotional creatives.
• Develop brand awareness and audience engagement strategies.
• Monitor social media performance and prepare reports.

2. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies.
• Optimize website pages, meta titles, descriptions, headings and internal links.
• Identify backlink opportunities and manage link-building activities.
• Monitor website rankings, organic traffic and keyword performance.
• Work with the website development team to improve website SEO.

3. Google Ads & Paid Marketing

• Plan, create and manage Google Ads campaigns.
• Manage Meta Ads (Facebook and Instagram).
• Conduct audience research, keyword targeting and campaign optimization.
• Monitor advertising budgets, CPC, CTR, CPL and conversion rates.
• Generate quality business leads through paid campaigns.
• Prepare campaign performance and ROI reports.

4. Content Marketing

• Create blogs, articles, website content and industry-related posts.
• Develop marketing content for WhatsApp API, Bulk SMS, RCS, AI Voice Bots, CPaaS and SaaS products.
• Write compelling ad copies, email campaigns and landing page content.
• Use AI tools such as ChatGPT, Gemini and other content creation platforms.
• Coordinate with the technical and sales teams for product-related content.

5. Website & Lead Generation

• Manage website content and landing page updates.
• Implement SEO and conversion optimization strategies.
• Generate B2B leads through Google, LinkedIn and other digital channels.
• Develop lead-generation campaigns for different products and services.
• Track leads and coordinate with the sales team for follow-ups.
• Support email marketing and marketing automation activities.

6. Analytics & Reporting

• Work with Google Analytics 4 and Google Search Console.
• Monitor website traffic, conversions and campaign performance.
• Prepare weekly and monthly digital marketing reports.
• Identify improvement opportunities and recommend marketing strategies.
• Maintain campaign and lead-generation records.
• Required Skills & QualificationsGraduate in Marketing, Business Administration, Mass Communication or a related field.
• 1–3 years of experience in digital marketing.
• Practical knowledge of SEO and Google Ads.
• Experience with Meta Ads and social media management.
• Knowledge of Google Analytics 4 and Google Search Console.
• Good content writing and communication skills.
• Knowledge of Canva and basic video editing.
• Familiarity with WordPress and website management.
• Ability to use AI tools for marketing and content creation.
• Analytical thinking and problem-solving abilities.
• Preferred SkillsExperience in B2B, IT, SaaS or technology companies.
• Knowledge of LinkedIn Ads and B2B lead generation.
• Experience with landing pages and conversion optimization.
• Knowledge of email marketing and marketing automation.
• Basic understanding of HTML and website structure.

Key Performance Indicators (KPIs)Performance will be evaluated on:

1. Growth in organic website traffic.
2. Improvement in Google keyword rankings.
3. Number of qualified leads generated.
4. Cost per lead (CPL) and campaign ROI.
5. Social media growth and engagement.
6. Google Ads and Meta Ads performance.
7. Blog publishing and content delivery.
8. Monthly marketing reports and campaign execution.

Application ProcessInterested candidates should share their updated CV along with:

• Previous digital marketing work experience.
• Google Ads or SEO campaign examples.
• Websites or social media accounts previously managed.
• Details of successful lead-generation campaigns.

Build your career with Globe Communication and be part of the growing AI, SaaS and Digital Communication industry.