Real Estate Sales Manager

1. Job ObjectiveTo lead and manage the sales operations of the company's residential plotting project, achieve monthly and quarterly sales targets, develop a strong channel partner network, and ensure smooth conversion of prospective buyers into plot bookings.

The Sales Manager will be responsible for driving revenue, managing the sales team, generating qualified leads, and maintaining a consistent flow of customer visits and closures at the project site.

• 2. Key Roles & ResponsibilitiesA. Sales & Revenue GenerationAchieve monthly, quarterly, and annual sales and revenue targets for residential plots.
• Drive plot bookings, customer conversions, and timely collection of booking amounts and subsequent instalments.
• Develop and execute sales strategies based on project inventory, pricing, and payment plans.
• Handle high-value clients and personally participate in important negotiations and closures.
• Monitor unsold inventory and recommend strategies to improve sales velocity.
• B. Channel Partner (CP) Network DevelopmentIdentify, appoint, and develop a strong network of property dealers, brokers, and channel partners across Khamanon, Sirhind, Khanna, Chandigarh, Mohali, and surrounding markets.
• Conduct regular meetings, CP visits, project presentations, and broker engagement activities.
• Ensure channel partners actively generate qualified leads and bring prospective customers for site visits.
• Maintain relationships with active channel partners and develop new business associations.
• Ensure transparent communication of commission structures, offers, pricing, and project details.
• C. Team Management & LeadershipLead, motivate, and supervise the sales executives and telecalling team.
• Allocate daily responsibilities, sales targets, and lead follow-ups to team members.
• Conduct daily sales review meetings and monitor individual and team performance.
• Train the team on project details, pricing, payment plans, customer handling, and closing techniques.
• Maintain discipline, accountability, and a performance-oriented sales culture.
• D. Customer Handling & Site Visit ManagementEnsure regular generation of qualified customer leads through CPs, direct marketing, references, and digital enquiries.
• Monitor site visits, follow-ups, negotiations, and booking conversions.
• Personally handle important client meetings and assist the team in closing deals.
• Ensure prospective customers receive accurate information regarding plot sizes, location, project approvals, pricing, and payment plans.
• Coordinate with CRM, accounts, and documentation teams for smooth booking and customer handover.
• E. Sales Reporting & Performance MonitoringMaintain daily, weekly, and monthly sales reports covering leads, site visits, bookings, collections, and revenue.
• Maintain an updated CRM and channel partner database.
• Track individual employee performance and identify gaps in lead conversion.
• Submit regular sales performance reports and future sales forecasts to management.
• Monitor competitor pricing, offers, and market activity and share relevant feedback with management.

3. Key Performance Indicators (KPIs)The Sales Manager will be evaluated on measurable business results, including:

Performance parameterMeasurementSales closuresNumber and value of plots booked against assigned targetsRevenue generationBooking value and actual collectionsSite visitsQualified customer visits generated and managedCP networkNew active channel partners and business generated through themTeam productivityIndividual and overall team target achievementLead conversionEnquiry-to-site-visit and site-visit-to-booking conversionReportingTimely and accurate daily and monthly reports

4. Candidate RequirementsEssential qualifications and experience:

• Graduate in any discipline; MBA in Marketing or Sales will be an advantage.
• 4–8 years of experience in real estate sales, with at least 2 years in a team leadership or managerial role.
• Prior experience in residential plotting, township projects, or plotted developments is preferred.
• Proven track record of achieving sales targets and managing channel partners.
• Strong negotiation, communication, leadership, and closing skills.
• Good understanding of real estate pricing, payment plans, booking procedures, and customer documentation.
• Familiarity with CRM software, Excel, and sales reporting.
• 5. Compensation & BenefitsCompetitive fixed salary, based on experience and demonstrated performance.
• Performance-linked sales incentives on achieving assigned targets.
• Additional incentives for exceptional sales performance, as per company policy.
• Opportunity to lead the sales function of a growing real estate development company.

Ideal candidate profile

A result-oriented real estate sales professional who can independently manage a sales team, build a productive broker network, generate consistent site visits, and take ownership of actual plot bookings and revenue—not just lead generation.