Digital Marketing Manager

Job Title: Digital Marketing Manager

Experience Level: Minimum 5+ Years Experience

Location: Kolkata

Job Type: Full-Time

Job Overview

We are looking for an experienced, data-driven, and results-oriented Digital Marketing Manager with at least 5+ years of hands-on experience across the digital performance spectrum. In this role, you will own the end-to-end digital growth strategy, leading all organic, paid, automation, and funnel optimization initiatives. You will manage customer acquisition, maximize return on ad spend (ROAS), build robust multi-channel attribution models, and lead cross-functional execution across creative, content, and tech teams.

Key Responsibilities

Strategy & Growth Ownership

• Design, build, and execute growth strategies across paid advertising (PPC/Paid Social), organic channels (SEO), email marketing, and content syndication.
• Manage multi-channel digital marketing budgets, optimizing channel-level spend allocation to hit revenue, CAC, and ROI targets.
• Own full-funnel customer acquisition, activation, retention, and lifetime value (LTV) optimization.

Paid Performance & Organic AcquisitionOversee paid media campaigns across Google Ads (Search, Display, Performance Max), Meta Ads Manager, LinkedIn Ads, and programmatic platforms.

• Work closely with content and technical teams to execute technical SEO, on-page optimization, and off-page link-building strategies.
• Implement conversion rate optimization (CRO) frameworks, structured A/B testing schedules, and landing page improvements.

Marketing Automation & Lifecycle Marketing

• Build automated lifecycle sequences (welcome series, nurture campaigns, re-engagement workflows) across email and marketing automation tools.
• Leverage first-party data segmentation to deliver hyper-targeted user experiences and reduce churn.
• Analytics, Attribution & DataTrack, analyze, and present key performance indicators (KPIs) including CAC, LTV, ROAS, conversion rates, and retention.
• Leverage modern attribution frameworks, GA4 analytics, and AI-assisted performance optimization tools.
• Build dynamic looker/dashboard environments to deliver weekly and monthly strategic insights to senior leadership.

Team Leadership & Collaboration

• Lead, mentor, and direct internal specialists (SEO, Content, Paid Media) and manage relationships with external agencies/vendors.
• Partner with Product, Sales, and Web Engineering teams to ensure brand alignment, proper technical tracking setup, and end-to-end lead routing.
• Required Experience & Qualifications

• Experience: Minimum 5+ years of dedicated experience in digital marketing, with at least 2+ years managing performance budgets and growth strategies.
• Education: Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field (or equivalent professional experience).
• Platform Expertise:
• Paid Media: Google Ads Manager, Meta Business Manager, LinkedIn Campaign Manager.
• Analytics & Attribution: Google Analytics 4 (GA4), Mixpanel/Amplitude, Google Tag Manager (GTM).
• SEO & Content Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console.
• Automation & CRM: HubSpot, Salesforce, Marketo, Klaviyo, or Mailchimp.
• Track Record: Proven history of scaling digital campaigns profitably with full accountability for ad spend and conversion targets.
• Technical Nuance: Working knowledge of HTML/CSS/JS (for tracking pixel placement and landing page tweaks) and structured conversion funnel architecture.
• Preferred Skills & MindsetExperience navigating data privacy changes (cookie deprecation, first-party data strategies, CAPI integration).
• Familiarity with AI-assisted marketing tools for creative testing, bid optimization, and automated workflows.
• Strong structured problem-solving, analytical thinking, and executive reporting skills.