Social Media Cum Executive Assistant

Job Opening: Social Media Executive Cum Executive Assistant

Huts and Looms Collection Pvt. Ltd.

Location: Kolkata | Work from Office

Employment Type: Full-time

Experience: 1–3 years preferred

Reporting To: Founder

About Huts and Looms

Huts and Looms is a contemporary Indian handloom and lifestyle brand that brings traditional craftsmanship into modern wardrobes. Working closely with artisans and weaving communities, we create thoughtfully designed pieces rooted in Indian heritage.

We are looking for a creative, organised and digitally savvy individual who can work closely with the founder, bring the brand’s social media presence to life and support day-to-day executive activities.

This is a dynamic, hands-on role combining 70% Social Media Management & Content Creation with 30% Executive and Personal Assistance.

Key Responsibilities

1. Social Media Management & Content Creation (70%)

Content Creation & Execution

• Create engaging Instagram Reels, Stories, posts and behind-the-scenes content.
• Shoot high-quality photographs and videos using an iPhone, including product shoots, founder-led content, office moments, events and campaign BTS.
• Edit short-form videos using CapCut, InShot, VN or similar editing tools.
• Develop creative concepts, trending formats and storytelling ideas aligned with the brand’s premium aesthetic.
• Assist the founder during content shoots, including framing, lighting, styling coordination and capturing candid moments.
• Create engaging founder-centric content that builds a strong personal brand and connects it with Huts and Looms.

Social Media Operations

• Manage the daily social media content calendar and ensure timely publishing.
• Schedule and publish Reels, Stories, carousels and other content across Instagram, Facebook and relevant platforms.
• Write thoughtful, engaging captions consistent with the brand’s voice.
• Monitor social media trends, trending audio, emerging content formats and competitor activities.
• Coordinate with the creative and marketing teams for campaign launches, new collections and festive promotions.
• Manage basic community engagement, including comments, messages and relevant interactions.
• Track content performance, engagement, reach, follower growth and insights.
• Maintain an organised library of photographs, videos, content ideas and campaign assets.

Creative Expectations

The ideal candidate should have a strong visual sense, understand fashion and lifestyle storytelling, and know how to create content that feels authentic, aesthetically refined and engaging rather than overly commercial.

2. Executive & Personal Assistance (30%)

Founder Schedule & Coordination

• Manage the founder’s professional calendar, meetings, appointments and reminders.
• Coordinate internal and external meetings, calls and follow-ups.
• Maintain daily task lists, priorities and schedules to ensure smooth execution.
• Assist in organising travel arrangements, bookings and itineraries when required.
• Coordinate with vendors, collaborators, agencies and other stakeholders on behalf of the founder.

Administrative & Personal Support

• Assist with day-to-day administrative and selected personal scheduling requirements.
• Track important commitments, deadlines and pending follow-ups.
• Organise documents, information and communications.
• Support the founder during events, exhibitions, meetings and content shoots.
• Handle confidential information with professionalism and discretion.

Skills & Qualifications

• Strong understanding of Instagram, Reels and social media trends.
• Good iPhone photography and videography skills.
• Basic to intermediate video editing experience.
• Familiarity with Canva and content creation applications.
• Excellent communication skills in English, Hindi and preferably Bengali.
• Strong organisational abilities and attention to detail.
• Ability to multitask and work independently.
• Good aesthetic judgement, particularly in fashion, lifestyle and premium brands.
• Comfortable working closely with the founder in a fast-paced entrepreneurial environment.
• Proactive, resourceful and comfortable taking ownership of responsibilities.

Who Would Be a Great Fit?

Someone who can switch effortlessly between shooting a beautiful Reel, spotting a great content opportunity, organising a busy calendar and making sure important tasks don’t fall through the cracks.

We are looking for someone who is:

• Creative enough to think beyond trends.
• Organised enough to manage multiple priorities.
• Observant enough to capture moments worth sharing.
• Proactive enough to act without constant instructions.
• Discreet enough to work closely with the founder.

What Success Looks Like

• Consistent, high-quality social media content.
• Stronger brand storytelling and founder visibility.
• Timely execution of content calendars and campaigns.
• Improved audience engagement and organic reach.
• Well-organised founder schedules and reliable follow-ups.
• Smooth coordination between the founder and internal teams.

How to Apply

Send your CV, Instagram portfolio or examples of Reels you have shot and edited, along with your current CTC, expected CTC and notice period.

Subject: Application – Social Media Executive & Executive Assistant | Huts and Looms