FMCG Sales Executive

Sales Executive – FMCG | Market Development & Business Development

Company: Truvanta Industries

Brand: Clenko

Location: Lucknow & adjoining districts, Uttar Pradesh

Employment Type: Full-Time | On-Roll

Experience: 1–3 years preferred | Exceptional freshers may also apply

Industry: FMCG / Home Care / Consumer Products

About Truvanta Industries & Clenko

Truvanta Industries is building a portfolio of Indian consumer brands with a long-term vision of creating a large, professionally managed FMCG business.

Our cleaning products brand, Clenko, currently offers products across:

- Floor Care

- Toilet & Bathroom Care

- Kitchen Care

- Laundry Care

- Personal Care

We are at an exciting stage of growth and are expanding our sales and distribution network across Lucknow and adjoining districts.

We are looking for an ambitious, energetic and commercially driven Sales Executive who wants to do more than simply complete daily sales visits.

This is a market-building role.

The person joining us will have the opportunity to directly contribute to building Clenko's retail presence, distribution network, institutional business and brand awareness from the ground up.

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About the Role

As a Sales Executive – Market Development & Business Development, you will be the face of Clenko in the assigned territory.

You will be responsible for developing new business, acquiring retailers and channel partners, generating institutional sales, increasing product availability and creating demand for Clenko.

This role requires someone who is comfortable walking into a new market, approaching an unknown retailer/customer, presenting the brand, handling objections, negotiating, closing the first order and then converting that customer into a repeat buyer.

You will not be expected to simply collect orders from an already-established customer base.

Your primary objective will be:

BUILD THE MARKET → BUILD THE DISTRIBUTION → BUILD THE SALES → BUILD THE BRAND

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Key Responsibilities

1. Market Development & New Customer Acquisition

- Identify untapped markets and sales opportunities across Lucknow and adjoining districts.

- Conduct regular market visits and develop an efficient territory-wise route plan.

- Identify potential retailers, wholesalers, distributors and institutional customers.

- Approach and acquire new customers through field sales and direct business development.

- Convert prospects into active Clenko customers.

- Build a strong base of productive and regularly ordering outlets.

- Develop new territories rather than limiting yourself to existing customers.

- Continuously look for opportunities to increase Clenko's market penetration.

2. Retail & General Trade Sales

Develop Clenko's presence across:

- General stores

- Supermarkets

- Home-care stores

- FMCG retailers

- Wholesalers

- Distributors

- Other relevant retail outlets

Responsibilities include:

- Product pitching and order generation.

- Retailer onboarding.

- Increasing product assortment at existing outlets.

- Ensuring regular product availability.

- Generating repeat orders.

- Cross-selling multiple Clenko products.

- Developing retailer relationships.

- Understanding retailer requirements and objections.

- Monitoring product movement and identifying slow-moving SKUs.

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3. Distributor & Wholesaler Development

- Identify potential distributors and wholesalers in assigned territories.

- Present Clenko's product portfolio and business opportunity.

- Explain product margins, commercial terms and growth potential.

- Develop long-term channel relationships.

- Support new distributors in developing their retail network.

- Ensure regular secondary movement of products.

- Monitor distributor stock and product movement.

- Identify opportunities for appointing distributors in uncovered territories.

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4. Institutional & B2B Sales

Develop Clenko's institutional business across:

- Hotels

- Hospitals

- Restaurants

- Schools

- Colleges

- Hostels

- Offices

- Banquet halls

- Caterers

- Commercial establishments

- Other institutional/commercial customers

Responsibilities include:

- Prospect identification.

- Meeting decision-makers/procurement personnel.

- Understanding cleaning requirements.

- Product demonstrations/presentations wherever required.

- Preparing quotations and commercial proposals.

- Negotiation and order closure.

- Developing recurring institutional accounts.

- Identifying opportunities for bulk/5L products and recurring supply contracts.

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5. Sales Target Achievement

- Achieve assigned monthly, quarterly and annual sales targets.

- Consistently work towards achieving and exceeding targets.

- Develop a healthy sales pipeline rather than depending only on existing orders.

- Increase sales through new customer acquisition, repeat orders and cross-selling.

- Track personal performance and proactively identify gaps against targets.

- Take ownership of the territory's growth.

At Clenko, meeting the target is not the finish line.

We want people who look at a target and ask: "How much more can I do?"

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6. Brand Building

You will be one of the most visible representatives of the Clenko brand in the market.

You will be responsible for:

- Creating awareness about Clenko among retailers and customers.

- Introducing new products.

- Communicating Clenko's product benefits and value proposition.

- Improving product visibility at retail outlets.

- Building relationships that strengthen the Clenko brand.

- Collecting genuine customer feedback.

- Identifying market opportunities for new products.

- Reporting competitor pricing, products, schemes and promotional activities.

Your role will therefore involve both sales and brand development.

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7. Market Intelligence

The salesperson will act as the eyes and ears of Clenko in the market.

Regularly report:

- Competitor products.

- Competitor pricing.

- Retailer margins.

- Distributor margins and schemes.

- New products entering the market.

- Customer preferences.

- Market trends.

- Demand patterns.

- Frequently requested products.

- Reasons for lost sales.

- Opportunities for new product development.

Your market observations may directly influence Clenko's future product launches and business strategy.

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8. Reporting & Sales Discipline

Maintain accurate records of:

- Daily market visits.

- Customer meetings.

- New leads.

- New outlets acquired.

- Orders generated.

- Sales achieved.

- Distributor/wholesaler follow-ups.

- Institutional prospects.

- Collections/outstanding follow-ups wherever applicable.

- Competitor information.

- Market feedback.

Use of WhatsApp, Excel/Google Sheets and other digital tools for reporting and communication will be required.

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What We Are Looking For

We are looking for a Market Builder, not merely an Order Collector.

The ideal candidate should be:

- Ambitious and highly self-motivated.

- Comfortable with extensive field work.

- Confident approaching new customers.

- Comfortable with sales targets and performance pressure.

- Strong in communication and negotiation.

- Persistent with follow-ups.

- Good at building relationships.

- Commercially aware.

- Able to understand margins and business economics.

- Willing to travel extensively within the assigned territory.

- Comfortable meeting people from retailers to business owners and institutional decision-makers.

- Proactive in identifying opportunities.

- Willing to take ownership rather than wait for instructions.

- Comfortable working in a growing business where processes are continuously evolving.

- Willing to learn and take on increasing responsibility.

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Experience

Preferred:

1–3 years of experience in:

- FMCG sales

- Field sales

- Consumer goods

- Distribution sales

- B2B sales

- Institutional sales

- Retail sales

Candidates who have experience in cleaning products, home care, FMCG or related consumer products will be preferred.

Freshers

Exceptional freshers with:

- Excellent communication skills

- High confidence

- Strong sales aptitude

- Willingness to travel

- A genuine hunger to learn and grow

may also be considered.

For us, attitude, sales ability and ownership matter more than simply the number of years mentioned on a CV.

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Compensation & Earning Potential

The compensation structure will consist of:

💰 Fixed Salary

Competitive fixed monthly salary.

🛵 Travel Allowance

Travel allowance / eligible field travel reimbursement as per company policy.

📈 Performance Incentives

Attractive performance-based incentives over and above the fixed salary.

The incentive structure is designed to reward sales performance and, importantly, exceeding targets.

High Performance = Higher Earnings

We want the salesperson to directly benefit from the business they generate.

There will be significant earning potential for consistently high-performing employees.

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Career Growth

This is one of the key advantages of joining Clenko at this stage.

You will be joining while the brand is actively building its sales and distribution network.

Therefore, a high-performing employee will have the opportunity to take on progressively larger responsibilities.

Potential career path:

Sales Executive

↓

Senior Sales Executive

↓

Sales Manager

↓

Area / Regional Sales Responsibility

As the business expands, high performers may be given responsibility for:

- Larger territories.

- Distributor networks.

- Key accounts.

- Institutional sales.

- Sales teams.

- New market development.

- New product launches.

- Larger sales targets.

- Strategic sales initiatives.

Your growth will be directly linked to your performance, ability and contribution to the business.

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Why Join Clenko?

🚀 Build a Brand from the Ground Up

You won't simply be selling an established brand with ready-made demand.

You will be part of the team building Clenko's market presence.

📈 Performance-Based Growth

Your performance can directly lead to:

Higher Incentives → Higher Earnings → Greater Responsibility → Faster Career Growth

🧠 Real Business Exposure

You will gain practical exposure to:

- FMCG sales

- Retail distribution

- Wholesaling

- Distributor development

- Institutional sales

- Business development

- Territory management

- Market intelligence

- Brand building

- Customer relationship management

🤝 Entrepreneurial Work Culture

We believe good ideas can come from anywhere.

Employees will be encouraged to:

- Take ownership.

- Suggest ideas.

- Identify opportunities.

- Question inefficient processes.

- Solve problems.

- Experiment responsibly.

- Learn from the market.

- Take greater responsibility as they grow.

You will have the opportunity to work closely with the management and understand how a growing FMCG business is actually built.

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What Success Looks Like

A successful Sales Executive at Clenko will not simply say:

"I completed my visits today."

They will be able to say:

"I opened 5 new outlets today."

"I converted a new distributor."

"I brought a new hotel account."

"I generated ₹X in new business."

"I converted a competitor's customer."

"I identified a new market opportunity."

"I helped Clenko become stronger in my territory."

That is the mindset we are looking for.

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Eligibility

• Graduate preferred.
• 1–3 years relevant sales experience preferred.
• Exceptional freshers may also apply.
• Good communication and interpersonal skills.
• Comfortable with field sales and local travel.
• Two-wheeler and valid driving licence is mandatory.
• Basic knowledge of smartphones, WhatsApp and Excel/Google Sheets.
• Willingness to travel within Lucknow and adjoining districts.

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Who Should Apply?

You should apply if you are someone who:

Wants to sell → wants to learn → wants to build → wants to grow.

If you are looking for a conventional sales job where you simply complete your daily visits and collect orders, this may not be the right opportunity for you.

If you want to build a territory, create customers, grow a brand, earn through performance and eventually lead a sales team, we would like to meet you.

Join Clenko. Build the Market. Grow with the Brand.