Sales Manager

We are looking for a result-oriented Sales Manager responsible for driving student admissions, managing the sales team, improving lead conversion, and achieving the institution’s admission and revenue targets.

The candidate will oversee the complete sales cycle — from lead generation and enquiry handling to counselling, follow-up, conversion, and admission closure.

The role requires strong leadership, communication, sales, team-management, and performance-monitoring skills.

Key Responsibilities

1. Sales & Admission Management

Take overall responsibility for achieving daily, monthly, quarterly, and annual admission targets.

• Develop and implement strategies to increase student enrolments across courses and batches.
• Manage the complete admission sales funnel from enquiry to final conversion.
• Monitor leads, follow-ups, counselling, conversions, and lost leads.
• Identify opportunities to improve conversion rates and reduce lead leakage.
• Develop strategies for converting enquiries into paid admissions.

2. Team ManagementLead, supervise, and manage the sales/counselling team.

• Set individual and team-wise sales targets.
• Allocate leads and ensure timely follow-up.
• Monitor individual performance, productivity, conversion rates, and target achievement.
• Conduct regular sales meetings, reviews, and performance discussions.
• Train and mentor counsellors/sales executives to improve their sales and counselling skills.
• Take corrective action where performance is consistently below expectations.

3. Lead & CRM Management

Ensure that every lead is properly recorded and systematically followed up.

• Monitor the CRM/lead management system and ensure accurate and timely data entry.
• Track lead status, follow-up history, counselling outcomes, and conversion.
• Identify inactive, missed, and high-potential leads and ensure appropriate follow-up.
• Maintain accurate sales and admission reports.

4. Student Counselling & ConversionEnsure that prospective students receive accurate, professional, and effective counselling regarding courses, batches, fees, schedules, and facilities.

• Guide the sales team in handling objections and converting prospective students.
• Develop effective scripts, counselling approaches, and follow-up processes.
• Ensure that no false promises or misleading information is communicated to students.

5. Sales Strategy & PlanningDevelop sales plans for new batch launches, admissions campaigns, seasonal enrolment periods, and other promotional activities.

• Analyse market conditions, competitor offerings, pricing, and student demand.
• Recommend suitable offers, campaigns, and sales initiatives to management.
• Identify new opportunities for increasing admissions and revenue.

6. Reporting & Performance AnalysisPrepare and submit regular daily, weekly, and monthly sales reports.

• Track key metrics such as:
• Total Leads
• Contact Rate
• Counselling Rate
• Conversion Rate
• Admissions
• Revenue
• Follow-up Performance
• Sales Target vs. Achievement
• Analyse performance and provide actionable recommendations to management.

7. CoordinationCoordinate with the Academic, Marketing, Content, Operations, and Management teams to ensure smooth execution of admission campaigns.

• Communicate batch availability, course details, schedules, offers, and other relevant information to the sales team.
• Coordinate with the accounts/administration team regarding admission and payment-related processes.

8. Customer Relationship & RetentionMaintain professional relationships with prospective and enrolled students.

• Ensure timely resolution or escalation of admission-related concerns.
• Identify opportunities for referrals, repeat enrolments, and cross-selling of relevant courses where appropriate.
• Maintain a positive and professional image of the institution during the sales process.
• Required Qualifications & ExperienceBachelor's degree in any relevant discipline; MBA/Sales qualification will be an advantage.
• 3–5+ years of experience in sales, preferably in Education, EdTech, Coaching, or Training.
• Prior experience managing a sales/counselling team is preferred.
• Proven track record of achieving sales/admission targets.
• Strong communication, negotiation, persuasion, and interpersonal skills.
• Good understanding of CRM and lead-management systems.
• Strong analytical and reporting skills.
• Ability to work under pressure and in a target-driven environment.
• Strong leadership and team-management capabilities.

Preferred CandidateCandidates with experience in coaching institutes, EdTech companies, higher education, competitive-examination training, or student counselling/admissions will be preferred.

Experience in selling Civil Services/UPSC/State PSC/other competitive-examination courses will be an added advantage.

Key Performance Indicators (KPIs)The Sales Manager will primarily be evaluated on:

Target Achievement | Admissions | Revenue | Lead-to-Admission Conversion | Team Productivity | Follow-up Discipline | Customer Experience

AccountabilityThe Sales Manager will be accountable for the overall performance of the sales and admissions function and for achieving targets assigned by the management.

The Manager is expected to take ownership of sales performance, identify bottlenecks proactively, and implement corrective measures rather than merely reporting problems.