Telecaller Cum Crm Manager -Real Estate

TELECALLER CUM CRM MANAGER – REAL ESTATE

Location: Lucknow

Job Type: Full-Time

Experience: 1–3 years preferred

Probation: 2 Months

Salary: Fixed Salary + Performance Incentive

About the Role

We are looking for a highly energetic, target-oriented and convincing Telecaller Cum CRM Manager for our real estate business.

The candidate will be responsible for calling company-provided leads/data, explaining our residential projects and properties, understanding customer requirements, generating interest and most importantly, converting potential customers into physical site visits.

This is a target-driven position. Candidates who are not able to achieve the required performance standards during the probation period may not be continued.

KEY RESPONSIBILITIES

- Make a minimum of 300 outbound calls every working day.

- Speak professionally with customers and explain the company's properties/projects.

- Explain location, house specifications, facilities, pricing, payment options and other relevant project information.

- Understand customer's budget, requirement and purchase timeline.

- Handle basic customer objections and create genuine interest.

- Convince interested customers to visit the project/site.

- Fix and confirm site-visit appointments.

- Follow up with customers before the scheduled visit to ensure they actually reach the site.

- Maintain complete and accurate customer records in CRM.

- Update every call/lead with the correct status.

- Follow up regularly with interested and pending customers.

- Coordinate with the sales/site team regarding scheduled visits.

- Maintain daily calling, follow-up and site-visit reports.

- Rework old, pending and previously interested leads.

- Ensure that the database is properly managed and no genuine lead is missed.

DAILY PERFORMANCE TARGET

Minimum 300 calls per day

Expected approximate calling funnel:

300 Calls → 100 No Response → 100 Call Drop/Not Interested → 50 Switched Off/Unreachable → ~50 Meaningful Conversations → Target ~5 Strong/Qualified Site Visits

The exact conversion may naturally vary depending on the quality of the database. However, the candidate will be expected to consistently work towards the defined KPIs.

MONTHLY TARGET

Based on 26 working days:

- 7,800+ outbound calls/month

- 1,300+ meaningful conversations/month – target

- 130+ qualified site visits/month – target

The primary performance metric will be qualified physical site visits generated, along with calling activity, follow-up quality and CRM discipline.

2-MONTH PROBATION & PERFORMANCE REVIEW

The selected candidate will initially be appointed on a 2-month probation period.

During probation, performance will be reviewed on:

1. Daily calling volume

2. Quality of conversations

3. Number of qualified site visits generated

4. Follow-up discipline

5. Customer handling and convincing ability

6. CRM accuracy and regular updates

7. Attendance and punctuality

8. Overall contribution towards sales

Continuation after the probation period will be subject to satisfactory performance and achievement of the company's defined KPIs.

Candidates who consistently fail to meet the required performance standards may not be continued after the probation period, subject to the terms of employment.

WHO WE ARE LOOKING FOR

We need a person who can convert a cold customer database into genuine site visits.

This is NOT a job for someone who only wants to complete 300 calls and mark leads in CRM.

The right candidate must be able to:

Call → Talk → Understand → Convince → Follow Up → Confirm → Bring Customer to Site

A candidate with strong communication, sales convincing ability and a serious target-oriented attitude will be preferred.

REQUIRED SKILLS

- Excellent Hindi communication

- Good convincing and negotiation skills

- Confident telephone personality

- Real estate sales/telecalling experience preferred

- Basic computer and CRM knowledge

- Excel/Google Sheets knowledge

- Strong follow-up skills

- Target-oriented approach

- Ability to handle rejection without losing motivation

- Professional behaviour and punctuality

SALARY & INCENTIVES

Fixed Salary: As per experience and interview

Performance Incentive: Additional incentive may be provided for qualified site visits and successful sales/booking.

Salary is fixed; however, performance will be strictly monitored during the probation period.

IMPORTANT

Only candidates who are comfortable with high-volume outbound calling, strict daily targets and performance-based evaluation should apply.

Candidates looking for a relaxed telecalling job should not apply.