Digital Marketing Executive

Digital Marketing Executive

Department: Sales & Marketing

Reports to: Marketing Manager

About the role

The Digital Marketing Executive runs online campaigns that drive traffic, leads and sales. They manage paid ads, social media, email and basic SEO, track results closely and improve campaigns based on data.

Key responsibilities

• Plan, launch and improve paid campaigns on search and social platforms

• Manage social media calendars and community engagement

• Run email marketing campaigns

• Support SEO with on-page optimisation and content briefs

• Set up and maintain conversion tracking

• Analyse performance and report insights

• Coordinate with designers and writers on creatives

Daily duties

• Monitor ad performance, budgets and pacing

• Publish and schedule social media posts

• Respond to comments and messages or route them to sales

• Adjust bids, audiences and creatives

Weekly duties

• Build performance reports for the marketing manager

• Launch A/B tests on ads and landing pages

• Send email campaigns and review results

Monthly duties

• Plan campaigns and budgets for the next month

• Audit tracking, pixels and conversion setup

• Review SEO rankings and technical issues

Job specification

• Qualification: Bachelor's degree; digital marketing certification preferred

• Experience: Min. One year in digital marketing

• Work location: Office-based

• Working hours: Full-time, typically 9 hours a day, 5-6 days a week

• Shift: Day shift

• Employment type: Full-time

Skills

• Google Ads and Meta Ads

• Google Analytics

• Social media management

• Email marketing

• On-page SEO basics

• Analytical thinking

• Attention to detail

• Creativity

• Curiosity

• Time management

How success is measured

• Cost per lead or acquisition (weekly): Spend divided by leads or customers

• Return on ad spend (monthly): Revenue generated per unit of ad spend

• Click-through rate (weekly): Clicks as a share of impressions

• Social engagement (monthly): Interactions and follower growth