Marketing Manager

Marketing Manager-Infant Nutrition

Brand Execution & Activation: Translate brand vision into highly impactful marketing campaigns, BTL activations, and trade programs to drive market share.

Medico-Marketing & HCP Engagement: Develop scientifically backed communication, detailing stories, and educational toolkits specifically tailored for Paediatricians, Neonatologists, and Gynecologists.

100% Regulatory Compliance: Ensure absolute adherence to the IMS Act (Infant Milk Substitutes Act) and FSSAI guidelines across all brand assets, scientific literature, and field activities.

Data & Insights Ownership: Actively monitor market trends and competitor moves using tools like IQVIA (IMS data) or Nielsen. Turn raw data into actionable insights for volume growth.

Field Sales Enablement: Collaborate closely with the field force, providing them with training, promotional inputs, and continuous scientific support to ensure precise execution on the ground.

Cross-Functional Synergy: Work seamlessly with Medical Affairs, Regulatory, Supply Chain, and R&D to manage product lifecycles, packaging updates, and inventory forecasting.

Budget Tracking: Track monthly marketing expenditures, optimize resource allocation, and measure the ROI of marketing campaigns

Job Requirements & Qualifications

Experience: 2 to 5 years of core brand management / product management / marketing experience in Infant Nutrition, Pharmaceutical (PMT), OTC, or Medicated Baby Care.

Education: MBA in Marketing or Post Graduate Degree in Management from a recognized institute. A graduation degree in Pharma (B.Pharma), Nutrition/Biotech, or Science is highly preferred.

Regulatory Knowledge: Mandatory, non-negotiable understanding of the IMS Act and ethical marketing boundaries in infant feeding.

Analytical Skills: Strong comfort with numbers, brand P&L tracking, forecasting, and processing medical/market data.

Communication: Exceptional verbal and written communication skills with the confidence to interact with senior medical experts and key opinion leaders (KOLs).