Pay Per Click

Job Description – Senior PPC ExecutivePosition: Senior PPC Executive

Department: Digital Marketing

Experience: 3–5+ Years

Employment Type: Full-Time

Location: Sec 105 Mohali

Job Summary

We are looking for an experienced Senior PPC Executive to plan, execute, optimize, and manage paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, and other relevant channels. The candidate will be responsible for driving qualified traffic, leads, conversions, and revenue while maintaining strong ROI/ROAS.

• Key ResponsibilitiesPlan, create, and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and other relevant platforms.
• Develop effective keyword research, targeting, bidding, and audience strategies.
• Manage Search, Display, Performance Max, Shopping, Remarketing, and YouTube campaigns.
• Monitor campaign performance, budgets, CPC, CTR, CPA, conversion rate, ROAS, and other KPIs.
• Continuously optimize campaigns to improve performance and reduce acquisition costs.
• Conduct A/B testing of ad copies, landing pages, audiences, keywords, and bidding strategies.
• Analyze search terms and regularly add negative keywords to improve traffic quality.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Track conversions and ensure accurate implementation of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Work closely with the SEO, content, design, sales, and web development teams.
• Identify new opportunities for growth, new keywords, audiences, campaigns, and advertising platforms.
• Manage PPC budgets effectively and ensure campaigns remain within approved limits.
• Stay updated with changes in Google Ads, Meta Ads, tracking technologies, and digital advertising trends.
• Provide strategic recommendations to improve lead quality, conversions, and overall marketing ROI.
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• Required Skills
• 3–5+ years of hands-on experience in PPC/Paid Media.
• Strong experience with Google Ads and Meta Ads.
• Excellent knowledge of keyword research, bidding strategies, audience targeting, and campaign optimization.
• Experience with GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and data interpretation skills.
• Good understanding of landing-page optimization and conversion funnels.
• Experience managing significant advertising budgets.
• Strong Excel/Google Sheets skills.
• Good communication and reporting skills.
• Ability to work independently and manage multiple campaigns simultaneously.

• Preferred Certifications
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• Google Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification
• Key Performance Indicators (KPIs)Lead/Conversion Volume
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• ROAS / ROI
• CTR and Conversion Rate
• Quality of Leads
• Budget Utilization
• Campaign Growth and Revenue Contribution

Ideal CandidateThe ideal candidate should be data-driven, commercially focused, proactive, and highly analytical, with a strong understanding of paid advertising and a proven ability to scale campaigns while maintaining profitability.