E-Commerce Manager

JOB DESCRIPTIONE-Commerce Manager – Revenue, Marketplace & ROICompany: OLAMOR Cosmetic LLP

Brand: OLAMOR – Beauty & Personal Care

Location: Mumbai

Department: E-Commerce & Digital Sales

Position: E-Commerce Manager

Reporting To: Founder / CEO

Experience: 3–6 years in E-commerce / Marketplace Management, preferably Beauty, Cosmetics, Personal Care or D2C

Employment Type: Full-time

JOB PURPOSE-

The E-Commerce Manager will be responsible for end-to-end management, growth and profitability of OLAMOR across all online sales channels.

This is a revenue and ROI-driven role.

The person will be responsible for ensuring that every platform is:

Live → Optimised → Visible → Converting → Profitable → Scalable

The candidate will manage and improve performance across:

• Shopify / OLAMOR website
• Amazon
• Flipkart
• Nykaa
• Myntra
• Other marketplaces
• Quick-commerce platforms, wherever applicable
• New e-commerce platforms as approved by management

The person must take ownership of sales, conversion, marketplace visibility, advertising ROI, catalogue quality, inventory availability, customer experience and profitability.

KEY RESPONSIBILITIES1. PLATFORM MANAGEMENTManage OLAMOR's complete presence across all e-commerce platforms.

Responsibilities include:

• Create and maintain seller accounts
• Maintain product catalogues
• Product listing and optimisation
• Product titles
• Product descriptions
• Bullet points
• Product specifications
• Ingredients and claims
• Product images
• Videos
• A+ / enhanced content wherever applicable
• Pricing
• Offers
• Coupons
• Discounts
• Bundles
• Product variations
• Product categorisation
• Search keywords
• Backend search terms
• Brand stores
• Product visibility
• Platform compliance

Ensure that 100% of active products are correctly listed, available and optimised.

2. SALES & REVENUE OWNERSHIPThe E-Commerce Manager will have clear monthly sales targets.

The responsibility is not simply to maintain platforms.

The person must actively drive:

Traffic → Conversion → Orders → Revenue → Profit

Responsibilities:

• Achieve monthly e-commerce sales targets
• Develop platform-wise sales plans
• Identify high-performing products
• Identify low-performing products
• Improve conversion rate
• Increase AOV
• Increase repeat purchases
• Develop product bundles
• Develop cross-selling opportunities
• Improve product visibility
• Increase organic marketplace sales
• Improve paid marketplace sales
• Prepare monthly growth plans

3. ROI & PROFITABILITYThis is one of the most important responsibilities.

The candidate must understand ROI, ROAS, CAC, contribution margin and profitability.

For every advertising campaign, the candidate should know:

• How much was spent?
• How much revenue was generated?
• What was the ROAS?
• What was the CAC?
• Which product generated the revenue?
• What was the gross margin?
• What was the contribution after advertising?
• Should the campaign be scaled, optimised or stopped?
• The candidate must NOT measure success only through:Impressions
• Clicks
• Reach
• Traffic
• Followers

The primary objective is:

Profitable Revenue Growth.

4. MARKETPLACE ADVERTISINGManage and optimise advertising campaigns on platforms such as:

• Amazon Ads
• Flipkart Ads
• Nykaa Ads
• Myntra Ads
• Google Ads
• Meta Ads in coordination with the digital/performance marketing team

Responsibilities:

• Campaign creation
• Keyword research
• Product targeting
• Competitor targeting
• Sponsored product campaigns
• Sponsored brand campaigns
• Retargeting
• Budget allocation
• Bid optimisation
• Search-term analysis
• Negative keyword management
• Campaign optimisation
• Daily monitoring
• Weekly reporting

The candidate must continuously identify:

Which campaigns are making money and which campaigns are wasting money.

5. PLATFORM-WISE ROI MANAGEMENTPrepare a monthly performance report for every platform.

Example:

PlatformSalesAd SpendROASOrdersAOVCACContributionShopify₹₹₹₹₹Amazon₹₹₹₹₹Flipkart₹₹₹₹₹Nykaa₹₹₹₹₹Myntra₹₹₹₹₹Total₹₹XX₹₹₹Management should be able to understand within minutes:

Where are we making money?Where are we losing money?Where should we invest more?

6. SHOPIFY / D2C WEBSITE MANAGEMENTManage OLAMOR's website from an e-commerce perspective.

Responsibilities:

• Product pages
• Product descriptions
• Pricing
• Offers
• Bundles
• Landing pages
• Homepage merchandising
• Conversion optimisation
• Checkout experience
• Cart optimisation
• Upselling
• Cross-selling
• Product recommendations
• Coupon strategy
• Abandoned cart coordination
• Customer reviews
• UGC
• Website analytics
• Conversion-rate optimisation

Monitor:

• Sessions
• Conversion rate
• Orders
• Revenue
• AOV
• CAC
• ROAS
• Repeat purchase rate
• Cart abandonment
• Checkout abandonment
• Revenue per visitor

7. PRODUCT LISTING OPTIMISATIONEvery product listing should be treated as a sales asset.

The candidate must continuously improve:

TitleClear, searchable and conversion-focused.

ImagesEnsure:

• Product image
• Ingredient communication
• Benefits
• Usage
• How-to-use
• Before/after where legally appropriate
• Texture/application
• Brand USP
• Product size
• Key claims

DescriptionCommunicate:

Problem → Solution → Ingredients → Benefits → Usage → Trust

8. MARKETPLACE SEOImprove organic visibility on marketplaces.

Responsibilities:

• Keyword research
• Competitor keyword analysis
• Search-volume analysis
• Product title optimisation
• Backend keyword optimisation
• Bullet-point optimisation
• Product description optimisation
• Search-ranking tracking
• Category optimisation

Track important keywords and monitor ranking changes.

9. COMPETITOR ANALYSISConduct regular competitor analysis.

Monitor:

• Competitor pricing
• Offers
• Discounts
• Product launches
• Bestsellers
• Reviews
• Ratings
• Product claims
• Ingredients
• Packaging
• Images
• Keywords
• Advertising
• Bundles
• Customer complaints
• Customer expectations

Competitors should be reviewed regularly across Amazon, Nykaa, Flipkart, Myntra and other relevant platforms.

10. INVENTORY & STOCK MANAGEMENTCoordinate closely with:

• Warehouse
• Operations
• Finance
• Sales
• Marketplace teams

Ensure that best-selling products do not go out of stock.

Monitor:

• Available inventory
• Marketplace inventory
• Stock cover
• Fast-moving products
• Slow-moving products
• Dead stock
• Reorder requirements
• Stock-outs
• Inventory ageing

Important KPI:Lost sales due to stock-out should be minimised.

11. ORDER MANAGEMENTMonitor the complete order lifecycle.

• Orders
• Confirmations
• Dispatch
• Shipping
• Delivery
• Returns
• Cancellations
• RTO
• Refunds
• Customer complaints

Identify reasons for:

• Order cancellation
• Delivery failure
• RTO
• Return
• Refund

Take corrective action.

12. CUSTOMER REVIEWS & RATINGSOwn marketplace reputation.

Monitor:

• Rating
• Reviews
• Negative reviews
• Product complaints
• Repeated customer issues
• Questions and answers

Coordinate with customer service and product teams to resolve recurring issues.

Target:

Higher ratings + more genuine reviews + better conversion.

13. PROMOTIONS & OFFER STRATEGYPlan platform-specific offers.

Examples:

• Buy 1 Get 1
• Buy 2 Save More
• Product bundles
• Skincare routines
• Haircare combos
• Festive offers
• First-order offers
• Coupon campaigns
• Limited-time offers

However, every offer must be evaluated for profitability.

Do not run discounts simply to increase sales.

14. DATA & ANALYTICSThe E-Commerce Manager must be highly comfortable with numbers.

Prepare:

• DailySales
• Orders
• Ad spend
• ROAS
• Stock
• Platform issues
• WeeklyPlatform-wise sales
• Product-wise sales
• Advertising performance
• Conversion rate
• AOV
• CAC
• Top products
• Low-performing products
• Stock situation
• Competitor movement
• MonthlyRevenue
• Gross sales
• Net sales
• Returns
• Discounts
• Advertising
• Marketplace fees
• Contribution
• ROI
• Growth versus previous month
• Growth versus target

15. COORDINATION WITH DIGITAL MARKETINGWork closely with the performance marketing and social media teams.

The E-Commerce Manager must provide:

• Best-selling products
• High-converting products
• Customer insights
• Reviews
• Winning offers
• Landing pages
• Product data
• Conversion data

The digital team will use this information to improve advertising performance.

16. CREATIVE & CONTENT REQUIREMENTSWork with the creative team to ensure every hero product has sufficient content.

Required content may include:

• Product photography
• Product videos
• UGC
• Founder videos
• Ingredient videos
• Demonstration videos
• How-to-use videos
• Testimonials
• Problem-solution creatives
• Comparison creatives
• Offer creatives

The E-commerce Manager should clearly communicate:

“What creative do we need to sell this product better?”

17. NEW PLATFORM DEVELOPMENTResearch and recommend new channels.

Evaluate:

• New marketplaces
• Quick commerce
• Beauty platforms
• D2C partnerships
• Affiliate channels
• Social commerce
• B2B e-commerce opportunities

Before recommending a platform, evaluate:

Revenue potential + fees + margin + CAC + operational complexity + ROI.

18. PLATFORM RELATIONSHIP MANAGEMENTCoordinate with marketplace account managers and platform representatives.

Responsibilities:

• Escalations
• Account issues
• Catalogue issues
• Brand registry
• Seller issues
• Listing suppression
• Pricing issues
• Advertising issues
• Payment reconciliation
• Promotional opportunities
• New launches

19. FINANCE & RECONCILIATIONCoordinate with the finance team to reconcile marketplace revenue.

Track:

• Gross sales
• Net sales
• Marketplace commission
• Shipping fees
• Advertising charges
• Returns
• Refunds
• Discounts
• TDS/TCS
• Settlement amounts

Ensure that platform-reported sales match actual business receipts and accounting records.

20. REPORTING TO MANAGEMENTThe E-Commerce Manager will submit a weekly management report.

The report should answer:

1. What did we sell?2. Where did we sell?3. How much did we spend?4. What did we earn?5. What was our ROAS?6. What was our CAC?7. Which products are winning?8. Which products are losing?9. Where are we losing money?10. What are we going to change next week?KEY PERFORMANCE INDICATORS (KPIs)The candidate will be evaluated on measurable business results.

• Revenue KPIsMonthly e-commerce revenue
• Revenue growth
• Platform-wise sales
• Product-wise sales
• New customer revenue
• Repeat customer revenue
• Performance KPIsROAS
• CAC
• AOV
• Conversion rate
• Organic sales
• Paid sales
• Repeat purchase rate
• Marketplace KPIsProduct ranking
• Search visibility
• Rating
• Reviews
• Buy Box / winning listing where applicable
• Listing health
• Stock availability
• Cancellation rate
• Return rate
• RTO rate
• Profitability KPIsGross margin
• Contribution margin
• Advertising efficiency
• Marketplace fee efficiency
• Discount efficiency
• Platform-wise profitability
• 90-DAY EXPECTATIONFIRST 30 DAYS – AUDIT & FIXComplete audit of all platforms
• Fix catalogue/listing issues
• Analyse sales and advertising data
• Identify hero products
• Identify loss-making campaigns
• Identify stock issues
• Establish dashboards
• Establish platform-wise targets
• Create 90-day growth plan
• DAYS 31–60 – OPTIMISEImprove listings
• Improve conversion
• Optimise campaigns
• Improve ROAS
• Improve AOV
• Launch bundles
• Improve organic ranking
• Improve reviews
• Reduce wasted advertising spend
• DAYS 61–90 – SCALEScale winning products
• Scale winning campaigns
• Increase profitable revenue
• Expand successful platforms
• Launch new products/platforms
• Improve repeat purchases
• Build sustainable e-commerce growth

IDEAL CANDIDATE PROFILEWe are looking for someone who is:

• Highly analytical
• Commercially minded
• Revenue focused
• Strong in numbers
• Hands-on
• Proactive
• Target driven
• Strong in marketplace management
• Strong in Shopify
• Strong in Amazon
• Comfortable with advertising
• Good at Excel / Google Sheets
• Comfortable with dashboards
• Good at problem solving
• Able to work independently
• Preferred experience:Beauty
• Cosmetics
• Skincare
• Haircare
• Personal care
• FMCG
• D2C
• Consumer brands
• REQUIRED SKILLSMust HaveAmazon Seller Central
• Flipkart Seller Hub
• Shopify
• Marketplace advertising
• Google Analytics / GA4
• Excel / Google Sheets
• E-commerce analytics
• Product listing optimisation
• Marketplace SEO
• ROAS / CAC / AOV understanding
• Good to HaveNykaa
• Myntra
• Quick Commerce
• Meta Ads
• Google Ads
• Shopify Apps
• CRM
• WhatsApp marketing
• Email marketing
• CRO

PERSONAL ATTRIBUTESThe person must have an ownership mindset.

We do not want someone who says:

“I have uploaded the products.”We want someone who says:

“The product is not selling. I analysed the data, identified the problem, changed the listing, offer and campaign, and improved the conversion and ROI.”The candidate should take ownership of the business outcome, not merely the task.

IMPORTANT EXPECTATIONE-commerce is not a catalogue-management job.

The E-Commerce Manager is expected to think like a business owner of the online channel.

Every month the person should be able to clearly explain:

Revenue → Cost → ROI → Profit → Growth

and provide a clear action plan for the next month.

REPORTING STRUCTUREE-Commerce Manager

↓

Founder / CEO

The E-Commerce Manager will coordinate with:

• Digital Marketing
• Creative
• Sales
• Warehouse
• Operations
• Finance
• Customer Service
• Marketplace Account Managers

COMPENSATIONSalary will be based on:

• Experience
• E-commerce expertise
• Marketplace knowledge
• Previous revenue handled
• Performance capability

A performance