Regional Manager – Home Appliances & Consumer Electricals

Job Description:

Role : Regional Manager – Home Appliances & Consumer Electricals

Job Locations - Gujarat, Rajasthan, Maharashtra, Punjab, Himachal Pradesh, and Haryana.

Company: STEVA Gizmo – A Brand of United Elements Limited (Established in 1986)

Department: Sales & Business Development

Position: Regional Manager

Industry: Home Appliances & Consumer Electricals

Experience: 8–12 Years

Employment Type: Full-Time

Job Location: North India & West India

Reporting To: National Sales Head / Sales Director

Job SummaryWe are looking for a dynamic, result-oriented Regional Manager with strong experience in the Home Appliances and Consumer Electricals industry. The candidate will be responsible for driving regional sales growth, expanding the dealer and distributor network, developing new business opportunities, managing the sales team, and achieving assigned business targets.

The ideal candidate should have a strong understanding of general trade, distribution management, channel sales, and market development within the home appliances and consumer electricals segment.

• Key Responsibilities

1. Sales & Business Development - Achieve monthly, quarterly, and annual sales targets for the assigned region.

• Develop and execute effective regional sales strategies to increase revenue and market share.
• Identify new business opportunities and expand the company's presence across assigned territories.
• Drive primary and secondary sales through distributors, dealers, and retail counters.
• Ensure product-wise sales growth and timely achievement of business targets.

2. Channel Development & Distribution- Appoint new distributors, dealers, and super stockists in potential markets.

• Strengthen relationships with existing channel partners and improve business productivity.
• Identify and develop new markets and underserved territories.
• Ensure effective product availability, market coverage, and channel expansion.
• Monitor distributor performance, stock movement, and market demand.

3. Team Management- Lead, guide, and motivate Area Sales Managers, Territory Sales Managers, and Sales Executives.

• Set individual and team targets and monitor performance regularly.
• Conduct periodic performance reviews and field visits with team members.
• Ensure discipline, productivity, and compliance with company sales policies.
• Support recruitment, training, and development of the regional sales team.

4. Market Intelligence & Competitor Analysis- Monitor competitor activities, pricing, schemes, and product launches.

• Identify market trends, customer requirements, and emerging business opportunities.
• Provide regular market feedback and actionable business insights to management.
• Recommend strategies to improve product positioning and regional competitiveness.

5. Reporting & Performance Monitoring - Prepare and submit daily, weekly, and monthly sales reports.

• Monitor primary sales, secondary sales, outstanding payments, and distributor performance.
• Ensure accurate reporting of market visits, dealer development, and sales activities through the company's designated tracking system.
• Review target achievement and implement corrective actions wherever required.

6. Collections & Business Operations- Monitor outstanding payments and ensure timely collections as per company policy.

• Coordinate with Finance, Supply Chain, Marketing, and Customer Support teams.
• Ensure effective execution of promotional schemes and product launches.
• Maintain strong relationships with key distributors, dealers, and retail partners.

Candidate Requirements- Graduate in any discipline; an MBA in Sales or Marketing will be preferred.

• 8–12 years of experience in sales and distribution, preferably in Home Appliances, Consumer Electricals, or Consumer Durables.
• Proven experience in regional sales management and handling a multi-level sales team.
• Strong network of distributors, dealers, and retailers in the assigned region.
• Demonstrated ability to achieve sales targets and expand distribution networks.
• Strong leadership, negotiation, communication, and analytical skills.
• Willingness to travel extensively across the assigned region.
• Proficiency in MS Excel, sales reporting, CRM, and field-force tracking applications.

Key Performance Indicators (KPIs)-Achievement of regional sales targets.

• Growth in primary and secondary sales.
• Number of new distributors and dealers appointed.
• Expansion of market coverage and improvement in retail counter productivity.
• Sales team productivity and target achievement.
• Collection efficiency and control over outstanding payments.
• Product-wise growth and overall regional market share.

Ideal Candidate: A sales leader with strong channel management expertise, proven distribution expansion capabilities, and the ability to drive sustainable revenue growth across North India and West India.