Sales and Marketing Executive

Sales & Business Development – Chemical Trading

Responsible for managing the complete sales cycle from lead generation to customer acquisition and order conversion, while developing existing accounts and identifying new business opportunities.

Key Responsibilities:

Generate new leads through market research, prospecting, networking, references, and other business development activities.

Identify and develop new customers, industries, applications, and business opportunities.

Receive and understand customer enquiries and coordinate internally to determine product availability, pricing, specifications, and delivery requirements.

Prepare and send quotations and commercial offers to customers.

Follow up systematically on enquiries, quotations, and opportunities to convert leads into confirmed sales.

Negotiate pricing, commercial terms, quantities, and delivery schedules where required.

Coordinate with suppliers, logistics, finance, and other internal teams to process customer requirements and ensure smooth order execution.

Maintain accurate and up-to-date customer, enquiry, quotation, and sales information in the CRM.

Monitor the sales pipeline and ensure timely follow-up on open opportunities.

Develop strong customer relationships and generate repeat orders and recurring business from existing customers.

Identify opportunities for cross-selling, up-selling, and introducing additional products to existing customers.

Reactivate dormant customers and develop inactive accounts into regular business.

Continuously expand the customer base and develop new markets and business segments.

Track sales performance, customer requirements, market trends, competitor activity, and pricing.

Take ownership of the sales process from prospecting → enquiry → quotation → follow-up → conversion → order → repeat sales.

Achieve assigned sales, revenue, margin, customer acquisition, and business development targets.

Core Objective:

To continuously generate new business, convert opportunities into profitable sales, retain and grow existing customers, and build a sustainable sales pipeline for the chemical trading business.