Social Media Marketing Executive

Job Description: Social Media ExecutiveCompany: Degreewala Educare LLP

Location: Borivali, Mumbai

Department: Marketing

Experience: 1–3 years preferred

Employment Type: Full-time, Work from Office

About DegreewalaDegreewala Educare LLP helps students and working professionals pursue higher education and career growth through online degree programmes, including MBA and other programmes offered by NMIMS.

We are looking for a creative, proactive and result-oriented Social Media Executive to strengthen our digital presence, create engaging content and generate quality enquiries for our education programmes.

• Key Responsibilities1. Social Media ManagementManage the company's Instagram, Facebook, LinkedIn and YouTube presence.
• Develop and execute a monthly social media content calendar.
• Publish regular posts, reels, stories, carousels and short-form videos.
• Maintain consistent brand messaging, visual quality and posting schedules.
• Monitor comments, direct messages and audience engagement.
• 2. Content CreationCreate engaging content around online MBA programmes, career growth, higher education, working professionals and student success stories.
• Design creatives using Canva or similar tools.
• Shoot and edit short videos, reels, interviews and testimonials.
• Write compelling captions, headlines, hooks and calls to action.
• Repurpose content across different social media platforms.
• 3. Lead GenerationDevelop content designed to generate enquiries for Degreewala's programmes.
• Include clear calls to action, such as WhatsApp enquiries, counselling requests and programme information.
• Coordinate with the sales team to ensure social media enquiries are followed up promptly.
• Track enquiries generated from individual posts, campaigns and platforms.
• Suggest new content ideas based on audience questions, engagement and lead quality.
• 4. Campaigns and Student EngagementCreate content around admission cycles, programme highlights, student experiences and important academic milestones.
• Coordinate with counsellors to collect student feedback, testimonials and frequently asked questions.
• Support online events, webinars, admission campaigns and promotional activities.
• Monitor competitor content and identify relevant trends and opportunities.
• 5. Performance Tracking and ReportingTrack reach, engagement, video views, profile visits, link clicks and enquiries.
• Prepare a weekly performance report and monthly social media review.
• Identify the content formats and topics that generate the strongest engagement and qualified leads.
• Recommend improvements based on performance data rather than vanity metrics alone.

Key Performance Indicators (KPIs)Performance will be evaluated using a combination of execution, audience growth and business outcomes.

KPIMeasurementContent calendarMonthly calendar prepared and approvedPublishing disciplineConsistent execution of the agreed scheduleContent productionPosts, reels, stories and videos as per monthly planAudience engagementImprovement in relevant engagement and interactionsLead generationTrackable enquiries generated from social mediaLead qualityEnquiries relevant to the programmes being promotedReportingAccurate weekly and monthly reportsBrand consistencyAccuracy of programme information and quality of communicationSpecific monthly output and lead targets will be agreed upon based on available resources, advertising budget and the initial performance baseline.

• Required SkillsHands-on experience managing business social media accounts.
• Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Working proficiency in Canva and video-editing tools such as CapCut or equivalent.
• Strong writing, captioning and creative communication skills.
• Understanding of reels, short-form video, social media trends and content planning.
• Basic understanding of social media analytics and lead tracking.
• Ability to work independently, meet deadlines and coordinate with the sales team.
• Knowledge of Meta Business Suite and paid social campaigns is an advantage.
• Preferred Candidate ProfileCreative but commercially minded.
• Comfortable appearing in videos or coordinating with people who appear on camera.
• Proactive in suggesting content ideas rather than waiting for daily instructions.
• Interested in education, careers and professional development.
• Willing to take ownership of execution and measurable results.

Reporting StructureThe Social Media Executive will report to the designated business or marketing manager and coordinate closely with the sales and counselling team.

What Success Looks LikeThe successful candidate will build a consistent and credible social media presence for Degreewala, improve engagement with prospective students, produce useful education-related content and create a measurable pipeline of enquiries for the sales team.

To apply: Candidates should share their CV, links to social media accounts they have managed, and samples of posts, reels or campaigns they have created.