Digital Marketing Manager

Digital Marketing ManagerCompany: Proactive In & Out Advertising Pvt. Ltd.

Location: Vile Parle, Mumbai

Work Mode: On-site

Experience: Around 5 years

Role Overview

We are looking for a Digital Marketing Manager to lead Proactive’s digital marketing and social media efforts end-to-end. The role involves strategy, content, paid campaigns, lead generation, performance tracking, and team management, with a focus on brand growth and business results.

• Key ResponsibilitiesDevelop and execute digital and social media strategies aligned with business objectives.
• Manage Proactive’s presence across Instagram, Facebook, and LinkedIn.
• Plan and manage monthly content calendars, campaigns, and platform-specific content.
• Develop content ideas, campaign concepts, captions, and digital communication.
• Coordinate with designers, photographers, and the SEO team to deliver quality content and campaigns.
• Ensure consistency in brand voice, messaging, and visual communication.
• Align social media with SEO and website content to promote blogs, case studies, landing pages, and other resources.
• Drive relevant website traffic and qualified leads through digital channels.
• Monitor digital enquiries, record leads, and track them from source to outcome.
• Independently plan, manage, optimise, and analyse Meta advertising campaigns using Meta Ads Manager.
• Track key metrics including reach, engagement, website traffic, leads, CPL, and conversions.
• Prepare performance reports, identify learnings, and implement improvements.
• Monitor competitors, industry trends, platform updates, and content opportunities.
• Identify new digital opportunities to improve lead generation, brand visibility, and revenue growth.
• Lead and manage the digital marketing team, delegate responsibilities, monitor performance, and ensure timely execution of campaigns and deliverables.

Key Skills

• Digital & Social Media Marketing
• Content Strategy & Campaign Management
• Meta Advertising / Performance Marketing
• Lead Generation & Lead Tracking
• Performance Analysis & Reporting
• Strong written and verbal English communication
• Team Leadership & Coordination
• Creative and Brand Communication
• Analytical and Performance-oriented mindset
• Ability to manage multiple campaigns, timelines, and stakeholders independently.

Tools & Platforms

• Meta Business Suite
• Meta Ads Manager
• Instagram & Facebook
• LinkedIn
• Canva – basic creative edits and presentations
• Google Analytics / GA4
• Google Search Console
• Google Ads
• Google Tag Manager
• SEO & keyword research tools such as SEMrush, Ahrefs, or similar
• CRM / Lead Management Tools
• Microsoft Excel / Google Sheets for reporting and lead tracking.

Preferred Qualifications

• Around 5 years of experience in digital marketing, social media, or performance marketing.
• Proven experience managing social media accounts end-to-end.
• Hands-on experience with Meta Ads Manager and paid campaigns.
• Experience leading or managing a digital marketing team.
• Experience working with creative, SEO, and content teams.
• Strong understanding of lead generation, campaign optimisation, and performance metrics.
• Good understanding of SEO, website analytics, and digital marketing funnels.
• Strong communication, organisation, and project management skills.
• Ability to work independently, manage multiple priorities, and take ownership of digital marketing initiatives.