Digital Mktg Advisory Analyst

Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Search Engine Optimization (SEO)
Designation: Digital Mktg Advisory Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Lead and execute SEO across client accounts, with a focus on technical SEO, on-page optimization, content strategy, keyword research, performance analysis, and continuous optimization. • Partner with cross-functional teams and clients to identify opportunities, develop actionable recommendations, drive implementation, and deliver measurable organic search growth. • Analyze and execute SEO activities across client websites, including technical SEO audits, keyword research, on-page optimization, content analysis, competitor research, and website health checks. • Monitor organic performance, identify issues and optimization opportunities, provide actionable recommendations, track implementation, and support regular SEO reporting and performance analysis. • Strong understanding of SEO fundamentals, including technical SEO, keyword research, on-page optimization, content optimization, internal linking, and competitor analysis. • Proficiency in SEO tools such as Google Search Console, Google Analytics -GA4, SEMrush, Ahrefs, and Screaming Frog
What are we looking for? • Strong knowledge of SEO fundamentals and hands-on experience in technical SEO, keyword research, on-page optimization, content optimization, and SEO performance analysis. • Should be analytical, detail-oriented, and comfortable working with SEO tools and data to identify opportunities and provide actionable recommendations. • Strong communication skills, a problem-solving mindset, and the ability to manage multiple tasks and priorities are essential.
Roles and Responsibilities: • Conduct technical SEO audits and identify issues impacting website crawlability, indexation, site architecture, and organic performance. • Perform keyword research, competitor analysis, and identify content and optimization opportunities. • Execute on-page SEO activities, including meta tags, headings, internal linking, URL optimization, and image optimization. • Analyze website and search performance using Google Search Console, GA4, and other SEO tools. • Prepare SEO recommendations and work with content, development, and other teams to support implementation. • Monitor keyword rankings, organic traffic, clicks, impressions, CTR, and other key SEO metrics. • Track SEO issues, recommendations, and implementation status to ensure timely closure. • Support SEO reporting and provide insights on performance trends, opportunities, and areas for improvement. • Stay updated on search engine algorithm changes, SEO best practices, and emerging AI-GEO trends. • Contribute to process improvements, automation, and efficient delivery of recurring SEO activities. • Manage multiple tasks and priorities while maintaining accuracy and quality of deliverables