Counter Sales Executive – Bakery & Pastry

JOB DESCRIPTION

Job Title: Counter Sales Executive – Bakery & Pastry

Location: New Delhi, India

About Us:

Mira’s is a premium bakery and café in New Delhi, offering artisanal baked goods, gourmet beverages, and a thoughtfully curated guest experience. Our brand focuses on warmth, consistency, and refined service, making guest satisfaction and staff excellence equally important.

Job Summary:

We are seeking a warm, customer-oriented Counter Sales Executive to manage retail counter sales, guest interactions, and product showcase at Mira’s bakery. This role serves as the primary face of our retail display section, assisting patrons in choosing from our artisanal breads, custom cakes, pastries, and confectionery, while driving upselling, maintaining immaculate display aesthetics, and ensuring careful packaging.

Key Responsibilities:

1. Guest Engagement & Retail Selling:

·      Greet walk-in guests enthusiastically and guide them through our fresh bakery selection, cakes, breads, and confectionery.

·      Demonstrate comprehensive product knowledge by explaining flavor profiles, ingredients, shelf life, and allergen details.

·      Actively upsell and cross-sell complementary items (pastry pairings, coffee combos, packaged cookies, and seasonal specials) to achieve daily sales targets.

·      Handle customer inquiries, custom cake pre-orders, and takeaway requests courteously and efficiently.

2. Counter Merchandising & Display Management:

·      Maintain an aesthetically pleasing, fully stocked, and spotless bakery display counter throughout operational hours.

·      Ensure correct item placement, fresh signage, and accurate price tags/flavor labels on all display cabinets.

·      Monitor product presentation and adhere strictly to FIFO (First-In, First-Out) rotation to maintain product freshness.

·      Coordinate with the pastry and baking team for timely replenishment of fast-moving items during rush hours.

3. Packaging, Order Handover & Billing Support:

·      Handle delicate pastries, cakes, and artisanal breads with care, packaging them neatly using Mira's branded boxes, sleeves, and bags.

·      Punch customer orders accurately into the POS/billing software when needed, process digital/cash payments, and issue bills.

·      Assist in assembling bespoke gift hampers, corporate hampers, and festive assortments during peak seasons.

·      Coordinate smoothly with delivery riders and packaging counters for takeout and online retail order pickups.

4. Hygiene, Inventory & Store Maintenance:

·      Maintain impeccable hygiene, clean glass displays, wipe counters, and sanitize tongs, trays, and serving cutlery regularly.

·      Conduct opening and closing inventory checks of retail baked goods, tracking unsold items and daily wastage logs.

·      Strictly follow personal grooming standards, including clean uniform, hairnet/cap, and apron protocols.

Qualifications & Skills:

·      1–3 years of counter sales, retail service, or guest-facing experience in a premium bakery, café, sweet shop, or upscale retail confectionery brand.

·      Passionate about baked goods, desserts, and retail customer service.

·      Pleasant personality with excellent verbal communication skills in Hindi and basic conversational English.

·      Familiarity with basic retail POS billing systems (Petpooja or similar) is a plus.

·      Strong numerical agility for billing and handling payment transactions.

·      High personal hygiene standards, discipline, and attention to detail.

·      Willingness to work on shifts, weekends, and festival holidays.

What We Offer:

·      Budgeted Salary: ₹18,000 – ₹22,000 per month (negotiable based on experience and sales capability).

·      Performance-based sales incentives and festival bonuses.

·      Fast-track growth opportunities into Senior Counter Executive or Retail Shift In-charge roles.

·      A positive, energetic, and supportive work environment.

Job Types: Full-time, Permanent

Benefits:

·      Food provided

Work Location: In person