Digital Marketing Executive

Key Responsibilities1. Social Media Management

• Manage company profiles on LinkedIn, Facebook, Instagram, and other social media platforms.
• Create and publish professional posts, creatives, banners, and promotional content.
• Develop monthly social media content calendars.
• Manage LinkedIn company pages and support professional networking activities.
• Increase followers, engagement, brand awareness, and online visibility.

2. Google Ads & Paid Marketing

• Plan, execute, and manage Google Search Ads campaigns.
• Run targeted advertising campaigns for ISO certification services.
• Research relevant keywords and manage negative keywords.
• Monitor advertising budgets, leads, conversions, and campaign performance.
• Optimise campaigns to improve lead quality and reduce cost per lead.

3. SEO & Website Management

• Improve the company's website ranking through SEO activities.
• Conduct keyword research and competitor analysis.
• Manage on-page and off-page SEO.
• Create SEO-friendly content for ISO certification-related services.
• Coordinate website updates, landing pages, blogs, and service pages.
• Monitor website traffic and performance through Google Analytics and Search Console.

4. Lead Generation & Business Development Support

• Generate genuine business enquiries for ISO certification services.
• Develop digital marketing strategies for domestic and international markets.
• Run targeted campaigns for ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 22000, ISO 13485, and other standards.
• Identify potential business opportunities through digital platforms.
• Coordinate with the sales team and share qualified leads.
• Maintain lead generation reports and campaign records.

5. Content Creation & Branding

• Create professional marketing content, promotional banners, brochures, and presentations.
• Prepare LinkedIn posts, WhatsApp promotional messages, and email marketing campaigns.
• Develop content related to ISO standards, certification updates, training programmes, and company achievements.
• Maintain consistent brand identity across all digital platforms.
• Coordinate video creation, reels, and promotional campaigns.

6. Email & WhatsApp Marketing

• Plan and execute email marketing campaigns.
• Manage promotional communication through WhatsApp Business.
• Prepare professional marketing messages for existing and potential clients.
• Support customer engagement and business follow-ups through digital channels.

7. Performance Analysis & Reporting

• Prepare weekly and monthly digital marketing reports.
• Track website traffic, enquiries, lead conversion rates, and advertising performance.
• Analyse campaign results and suggest improvements.
• Monitor competitors and identify new digital marketing opportunities.