Influencer Marketing & Research Executive

Job Description – Influencer Marketing & Research Executive

Company: ETH INFRA

Experience: 1–3 Years

Salary: ₹20,000 – ₹30,000 per month

Location: Delhi

Employment Type: Full-Time

About ETH INFRA:

ETH INFRA is a real estate development company focused on developing premium residential and lifestyle projects. We are looking for a dynamic, research-oriented, and proactive professional who can manage influencer marketing activities along with market and competitor research to strengthen our brand presence and marketing strategies.

Key Responsibilities

1. Influencer Marketing & Management

• Identify and shortlist relevant influencers, content creators, YouTubers, and local creators for real estate projects.
• Research influencers based on audience demographics, engagement rates, location, content quality, and relevance.
• Reach out to influencers, negotiate collaboration fees, and manage partnerships.
• Coordinate influencer visits, property walkthroughs, promotional videos, reels, and testimonials.
• Share creative briefs, project information, USPs, and campaign requirements with influencers.
• Manage end-to-end influencer collaborations, from initial outreach to content delivery and publishing.
• Track influencer campaign performance, including reach, views, engagement, and leads generated.

2. Real Estate Market & Competitor Research

• Conduct market research on residential projects, luxury apartments, farmhouses, and real estate investment opportunities.
• Research competitors, their projects, pricing, amenities, USPs, positioning, and marketing strategies.
• Analyse real estate markets, emerging locations, infrastructure developments, and investment destinations.
• Research customer preferences, buying behaviour, target audiences, and market trends.
• Monitor competitor advertising activities, social media presence, and promotional campaigns.
• Use platforms such as 99acres, Magicbricks, Housing.com, Square Yards, Google, and social media for research.

3. Research & Reporting

• Maintain influencer databases, competitor analysis sheets, and market research reports.
• Collect, organise, and analyse relevant market information.
• Prepare presentations and reports with actionable insights.
• Identify new influencer marketing opportunities and innovative promotional strategies.
• Coordinate with the digital marketing and creative teams to implement research-based marketing ideas.

Required Skills & Qualifications

• 1–3 years of experience in influencer marketing, market research, or digital marketing.
• Practical understanding of influencer discovery, outreach, negotiations, and campaign execution.
• Strong online research and analytical skills.
• Understanding of Instagram, YouTube, and social media trends.
• Basic understanding of the Indian real estate market.
• Proficiency in MS Excel, Google Sheets, and PowerPoint.
• Excellent communication, coordination, and negotiation skills.
• Ability to manage multiple tasks and meet deadlines.
• Previous experience in real estate, hospitality, or lifestyle marketing will be an added advantage.

Ideal Candidate:

We are looking for someone who is equally comfortable researching influencers, negotiating collaborations, analysing competitors, and preparing market research reports. The candidate should be proactive, detail-oriented, and capable of independently handling assigned marketing research and influencer activities.