Channel Marketing Manager

Channel Marketing Manager

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.  

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world. 

Job Description

Role Overview

The Channel Marketing Manager will be a key driver of regional channel growth, partner enablement, and go-to-market execution for Renesas Power, Analog, and mixed-signal solutions. This role connects product strategy, regional market requirements, and distributor execution to accelerate demand creation, improve partner readiness, and expand adoption of Renesas solutions across industrial, infrastructure, energy, building automation, and embedded system applications.

The role requires strong channel marketing expertise, deep semiconductor market understanding, and hands-on experience in Power, Analog, and mixed-signal portfolios. The successful candidate will work across sales, product groups, distributors, ecosystem partners, and marketing teams to deliver measurable business impact through partner-led campaigns, solution positioning, and market development programs.

Key Responsibilities

Channel Strategy & Market Development

• Own and drive regional channel marketing strategy aligned with global solution marketing and product group priorities.
• Develop channel-specific growth programs for Power, Analog, and mixed-signal solutions across distributors, mass-market customers, and strategic partners.
• Identify high-growth application segments through TAM / SAM / SOM analysis, funnel insights, distributor feedback, and competitive intelligence.

Partner Enablement & Demand Generation

• Build and execute partner enablement programs that equip distributors and channel partners to position Renesas solutions effectively.
  • Product and solution training for Power, Analog, and mixed-signal portfolios
  • Partner-ready pitch decks, battle cards, application notes, and sales playbooks
  • Campaign kits, webinar content, roadshow material, and lead-generation assets
• Drive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion.
• Track campaign performance, partner adoption, lead quality, and revenue contribution to continuously improve channel marketing ROI.

Solution Positioning & Technical Marketing

• Translate complex Power, Analog, and mixed-signal product capabilities into clear customer value propositions for channel partners and end customers.
• Collaborate with product groups, sales, FAEs, and solution teams to define application-focused messaging, reference solutions, and differentiated use cases.
• Support solution proposals with technical positioning, application block diagrams, BOM-level value analysis, and competitive differentiation.

Go-to-Market Execution & Distributor Programs

• Lead regional GTM execution for channel-led growth programs in alignment with global solution marketing priorities.
• Develop compelling campaign themes, solution messaging, value propositions, application examples, and partner-facing launch packages.
• Partner closely with sales and channel teams to support mass-market initiatives, distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs.
• Define measurable campaign targets, including partner engagement, leads generated, opportunity conversion, revenue influence, and design-win contribution.

Channel, Competitive & Market Intelligence

• Analyze distributor performance, channel coverage, customer segments, and competitive activity to identify growth opportunities.
• Conduct competitive analysis for target Bills of Materials (BOMs), power management architectures, analog signal-chain solutions, and system-level alternatives.
• Collect and synthesize partner feedback, sales insights, customer requirements, and product group inputs to refine positioning and campaign focus.

Performance Measurement & Channel ROI

• Track partner-led funnel progression, campaign performance, design-in activity, design-win influence, and direct/indirect revenue contribution using CRM and reporting tools.
• Use data-driven insights to optimize channel programs, improve campaign conversion, and prioritize high-value Power, Analog, and mixed-signal opportunities.

Key Stakeholders

• Regional Sales and Channel Sales Teams
• Product Groups for Power, Analog, Connectivity, and Embedded Processing
• Field Application Engineers and Technical Application Architects
• Distributor and Channel Partner Marketing Teams
• System Solution Teams, MARCOM, ecosystem partners, and strategic customers

Qualifications

Required

• Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field.
• 10+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.
• Strong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases.
• Proven track record of working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs.
• Ability to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions.
• Demonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.
• Strong analytical, communication, stakeholder management, and program execution skills.
• Ability to operate effectively in a matrixed, cross-functional, and multicultural environment.

Preferred

• Experience working with semiconductor distributors and channel partners in India.
• Exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications.
• Experience with MDF/co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives.

Key Competencies

• Channel-first growth mindset with strong partner orientation
• Deep understanding of Power, Analog, and mixed-signal market dynamics
• Ability to translate technical differentiation into compelling commercial value
• Strong business acumen, funnel discipline, and ROI-driven execution
• Excellent stakeholder influence across sales, product groups, distributors, and marketing teams
• Results-oriented ownership with strong program management and execution discipline

 

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Experience Level

Mid Level