Digital Marketing Executive

1. Meta Ads Manager: Knowledge of creating, managing, and publishing Facebook and Instagram advertising campaigns.

2. Digital Marketing Fundamentals: Understanding marketing strategies, customer needs, brand awareness, lead generation, and sales.

3. Audience Targeting: Knowledge of targeting audiences based on location, age, interests, demographics, and customer behaviour.

4. Ad Creative Design: Ability to create attractive advertising images, videos, and promotional content using tools like Canva.

5. Ad Copywriting: Skills in writing engaging ad headlines, captions, descriptions, and calls to action (CTAs).

6. Campaign Objectives: Understanding objectives such as awareness, traffic, engagement, leads, app promotion, and sales.

7. Budgeting and Bidding: Knowledge of daily budgets, lifetime budgets, bidding strategies, and advertising cost management.

8. Placement Optimization: Understanding ad placements across Facebook, Instagram, Stories, Reels, and other supported placements.

9. Performance Analysis: Knowledge of key advertising metrics such as CPM, CPC, CTR, CPL, conversions, and ROAS.

10. A/B Testing: Ability to compare different creatives, headlines, audiences, and campaign strategies to improve performance.

11. Pixel and Conversion Tracking: Basic understanding of Meta Pixel, Conversions API, and website event tracking.

12. Landing Page Knowledge: Understanding how to create or evaluate landing pages that encourage visitors to take action.

13. Meta Advertising Policies: Knowledge of advertising guidelines, prohibited content, restricted products, and approval requirements.

14. Reporting and Analytics: Ability to analyse campaign results, prepare performance reports, and recommend improvements.

15. Communication Skills: Ability to understand client requirements, explain campaign performance, and coordinate with design and marketing teams.

Additional tools to learn: Meta Business Suite, Canva, Excel or Google Sheets, and basic video-editing tools.

16 . Google ads : knowledge of running google ads ....