Marketing Intern

Performance Marketing Executive

Paid Media | B2B Lead Generation | Google, Meta & LinkedIn Ads | Funnel Optimization

Company:Artho Vista

Location: Sector 62, Noida, Uttar Pradesh

Work Mode:Work From Office

Employment Type: Full-Time

Experience: 1year

Industry: Financial Services | Business Consulting | Fintech | Management Consulting

About Artho Vista

Artho Vista is a financial consultancy and business advisory firm helping startups, MSMEs, and established businesses access suitable funding opportunities, government-backed financial schemes, and strategic business support. We work with businesses to understand their financial requirements, identify appropriate funding avenues, and facilitate the process through structured advisory, documentation, and liaison support.

Job Overview

We are looking for a data-driven and result-oriented Performance Marketing Executive to plan, execute, and scale paid digital advertising campaigns that generate high-intent B2B leads for our business funding and advisory services. The candidate will be responsible for managing ad budgets across platforms like Google, Meta, and LinkedIn, optimizing cost per lead (CPL), improving lead quality for the inside sales team, and driving measurable business growth. This role requires hands-on campaign execution, strong analytical skills, conversion tracking expertise, and a deep understanding of B2B customer acquisition funnels.

Key Responsibilities

• Plan, launch, and manage end-to-end performance marketing campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Drive high-intent B2B lead generation targeting startup founders, MSME owners, SMEs, CXOs, and business decision-makers seeking business loans, government schemes, and financial advisory.
• Manage daily ad budgets, bid strategies, audience segmentation, keyword research, and campaign pacing to maximize return on ad spend (ROAS) and keep Cost Per Lead (CPL) within target.
• Work closely with the Inside Sales and CRM teams to track lead quality (MQL to SQL conversion) and continuously refine targeting based on sales feedback.
• Execute structured A/B testing across ad copies, creatives, audiences, and landing pages to improve Click-Through Rates (CTR) and conversion rates.
• Set up, audit, and maintain accurate conversion tracking using **Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and LinkedIn Insight Tag.
• Build and optimize retargeting and remarketing funnels to re-engage website visitors and incomplete lead inquiries.
• Collaborate with content and design teams to create high-converting ad creatives, videos, and lead-capture landing pages.
• Prepare and present daily, weekly, and monthly performance reports covering spend, leads, CPL, conversion rates, and pipeline impact.
• Stay updated on paid media algorithm updates, fintech/BFSI ad compliance policies, and competitor ad strategies.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Communication, or any relevant discipline.
• 2–5 years of hands-on experience in Performance Marketing, Paid Media, or B2B Digital Lead Generation.
• Proven track record of running lead-generation campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong working knowledge of **GA4, Google Tag Manager (GTM), conversion tracking, and UTM attribution**.
• Solid understanding of key performance metrics including CTR, CPC, CPL, CPA, CAC, ROAS, and SQL conversion rates.
• Ability to write compelling, conversion-focused ad copies tailored to business owners and entrepreneurs.
• Strong analytical skills with proficiency in MS Excel / Google Sheets for data analysis and reporting.
• Google Ads and Meta Blueprint certifications will be an added advantage.

Preferred Industry Experience

Candidates with performance marketing experience in any of the following sectors will be preferred:

• Banking and Financial Services (BFSI)
• Fintech and Digital Lending
• Non-Banking Financial Companies (NBFCs)
• Business Loans, MSME Lending, and DSA Operations
• B2B Services, Management Consulting, and Business Advisory
• B2B SaaS or Startup Ecosystem
• Digital Marketing Agencies (handling B2B / BFSI lead-gen accounts)

What We Offer

• Competitive salary structure with performance-linked incentives.
• Opportunity to own and scale paid acquisition funnels for a growing financial consultancy and advisory firm.
• Direct collaboration with leadership and the inside sales team to see real revenue impact from your campaigns.
• Hands-on exposure to B2B growth marketing, startup funding, and government scheme campaigns.
• Career advancement opportunities based on performance and contribution.
• A dynamic, fast-paced, and result-oriented working environment.

Who Should Apply?

We are looking for a sharp, numbers-driven marketer who understands how to capture B2B intent and convert ad spend into qualified sales opportunities. If you have hands-on experience running lead-generation ads on Google, Meta, or LinkedIn and want to drive measurable growth in the financial advisory and consulting space, we would like to hear from you.

Apply Now – Join Artho Vista and grow with us

CTA: 9899902568 or hr@arthovista.com