Social Media Marketing & AI Content Creator

Content Creator & Social Media Executive

Job Type: Flexible — Full-time, Part-time or Freelance

Experience: 1–3 Years

Industry: Home Décor / Lifestyle / Retail

Location: Near Funcity Panchkula, Punjab

Work Mode: Primarily Work from Office

About the Role

We are looking for a creative, confident and highly responsible Content Creator & Social Media Executive to create, present and deliver high-quality content for our home décor and lifestyle brand.

The primary focus of this role will be content creation, product promotion and promotional video production. The ideal candidate should be able to understand our products, develop strong content ideas, appear confidently in Reels, shoot products correctly and create engaging videos that attract customers and support sales.

Job type and working hours may be flexible for the right candidate. However, the candidate must be committed to delivering excellent content consistently and coordinating with the team for product shoots, promotions and campaigns.

Key Responsibilities

• Create engaging Instagram Reels, promotional videos, Stories and other social media content.
• Develop content specifically focused on product promotions, new arrivals, offers, seasonal campaigns and store highlights.
• Appear confidently in front of the camera and present products clearly and naturally in Reels and promotional videos.
• Explain product features, benefits, styling ideas, usage and key selling points in an engaging manner.
• Give clear directions during shoots, including instructions for camera angles, framing, lighting, movement, product placement and presentation.
• Shoot products correctly so that their colour, size, texture, design and details are represented accurately.
• Plan and execute product shoots inside the store and in suitable lifestyle settings.
• Create strong hooks, scripts, concepts and storylines that encourage viewers to watch, engage and take action.
• Produce promotional videos that are visually appealing, informative and suitable for Instagram Reels and other social media platforms.
• Edit short-form videos using CapCut, Canva, Adobe Premiere Pro or similar applications.
• Select suitable music, trending audio, transitions, text overlays, captions and calls to action.
• Ensure that every video is properly framed, well-lit, stable, clear and aligned with the brand’s visual identity.
• Create content that highlights the beauty, quality and practical use of home décor products.
• Write engaging captions, product descriptions and basic promotional copy.
• Stay updated with Instagram trends, Reel formats, trending audio and effective promotional content styles.
• Coordinate with the marketing and sales team to understand product priorities, offers and campaign requirements.
• Take responsibility for the complete content delivery process, from idea development and shooting to editing, review and final submission.
• Deliver content on time and make revisions when required.
• Maintain a consistent, premium and professional image for the brand across all content.

Skills Required

• Product Promotion
• Promotional Video Creation
• Instagram Reel Creation
• Video Shooting
• Video Direction
• Video Editing
• On-Camera Presentation
• Product Presentation
• Content Planning
• Script and Hook Writing
• Instagram and Social Media
• Mobile Videography
• Basic Photography
• Lighting and Framing
• Canva
• CapCut or Similar Editing Tools
• Trend Research
• Creative Communication

Candidate Requirements

Experience: 1–3 years in content creation, social media, product promotion, video production or a related role.

Candidates with experience creating content for home décor, fashion, beauty, lifestyle, luxury, retail or other visual brands will be preferred.

The candidate should have:

• Excellent content creation and content delivery skills.
• Strong communication and presentation abilities.
• Confidence to appear in front of the camera and promote products in Reels.
• The ability to explain products clearly and make them appealing to customers.
• A good understanding of product shooting, camera angles, lighting, framing and composition.
• The ability to direct and coordinate shoots effectively.
• A strong visual sense and attention to detail.
• Good knowledge of Instagram Reels, promotional videos and current social media trends.
• The ability to independently plan, shoot, present, edit and deliver content.
• A responsible and deadline-focused approach to work.
• Willingness to work from the store when product shoots or promotional content are required.
• The ability to accept feedback and make improvements quickly.

Job Type Flexibility

The job type may be flexible for the right candidate and can be discussed based on experience, availability and suitability.

We may consider:

• Full-time
• Part-time
• Freelance
• Flexible working arrangements

Regardless of the job type, the candidate must be able to deliver high-quality content consistently, attend the store for product shoots when required and complete promotional videos within agreed timelines.

Important

Please share your Instagram profile, portfolio or links to Reels, promotional videos and product videos that you have personally created.

Applications without relevant work samples or a portfolio may not be shortlisted.

Candidates should clearly mention whether they personally handled the concept, direction, shooting, on-camera presentation, editing and final delivery of the submitted work.