Business Development Executive (BDE)

This is a target-driven B2B sales role, where the primary focus is on generating qualified opportunities, conducting structured follow-ups, coordinating demos, and closing school accounts.

Key Responsibilities1. Lead Generation

• Build and maintain a database of schools and decision-makers.
• Conduct outbound calls to schools and introduce our Fee Collection Service.
• Use WhatsApp, email and other professional channels for outreach.
• Identify the right decision-maker within each school.
• Generate qualified meetings and demo opportunities.

2. Sales & Demo Coordination

• Understand the school's existing fee collection and follow-up process.
• Identify pain points such as:
• Pending fee collection
• Manual parent follow-ups
• Delayed payments
• Staff involvement in fee reminders
• Lack of visibility on outstanding fees
• Explain how our service can improve collections and reduce administrative workload.
• Coordinate or conduct product demonstrations as required.

3. Follow-up & Conversion

• Maintain systematic follow-ups after demos and proposals.
• Share pricing/financial information with prospects when required.
• Understand and address basic objections and concerns.
• Coordinate internally to resolve product or commercial queries.
• Maintain a clear pipeline of Lead → Qualified → Demo → Proposal → Negotiation → Closed.
• Convert qualified prospects into paying schools.

4. School Onboarding Coordination

• Coordinate with the internal team once a school confirms.
• Ensure required information and documents are collected from the school.
• Maintain communication with the school until the service is successfully initiated.
• Hand over the account properly to the relevant implementation/support team.

Ideal Candidate

We are looking for someone who is:

• Confident and articulate on phone calls
• Comfortable speaking with senior school authorities
• Persistent with follow-ups without being pushy
• Good at understanding customer problems rather than simply pitching a product
• Strong in relationship building
• Comfortable with B2B sales
• Target-oriented and self-motivated
• Organized in maintaining lead and follow-up records
• Comfortable using WhatsApp, email, Google Sheets/CRM and basic sales tools
• Willing to make a significant number of outbound calls every day

Preferred Background

Candidates with experience in any of the following will be preferred:

• School ERP / EdTech sales
• SaaS sales
• B2B sales
• Education-sector sales
• Selling services to schools
• Inside sales / tele-sales
• Banking, insurance or other consultative sales roles

Freshers with excellent communication and strong sales aptitude may also be considered.

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on:

Activity

• Outbound calls
• New schools contacted
• Decision-makers connected

Pipeline

• Qualified leads generated
• Demos/meetings scheduled
• Proposals shared
• Active opportunities

Conversion

• Schools converted
• Conversion rate
• Revenue generated
• Customer acquisition cost

What This Role Is NOT

This is not a passive telecalling job where the executive simply makes calls from a list.

The Sales Executive will be expected to own the sales cycle from first contact to conversion, including understanding the school's requirement, maintaining the relationship, following up, handling objections and coordinating the closure.