Field Marketing Associate

JOB DESCRIPTIONCancer Hospital Marketing & Event ExecutiveHospital Location: Gola Road, Patna, Bihar

Position: Hospital Marketing & Event Executive

Department: Marketing, Outreach & Business Development

Employment Type: Full-Time

Salary: ₹25,000 – ₹50,000 per month

Job PurposeWe are looking for a motivated and experienced Hospital Marketing & Event Executive to promote the hospital's cancer-care services, develop professional healthcare networks, generate genuine patient enquiries, and plan and organize hospital marketing and awareness events.

The role involves field marketing, doctor networking, community outreach, patient awareness activities and event management.

• Key Responsibilities1. Hospital MarketingPromote the hospital's cancer-care services and facilities.
• Visit doctors, clinics, nursing homes, diagnostic centres and healthcare professionals.
• Develop and maintain professional referral relationships.
• Identify new marketing opportunities in Patna and surrounding areas.
• Develop relationships with corporates, NGOs, institutions and community organizations.
• Conduct regular field visits and follow-ups.
• 2. Doctor & Healthcare NetworkingMeet doctors and healthcare professionals regularly.
• Introduce hospital services using approved hospital information.
• Coordinate professional meetings and hospital visits.
• Maintain long-term relationships with referral sources.
• Identify potential institutional and healthcare partnerships.

3. Event Planning & OrganizationThe employee will be responsible for planning and coordinating activities such as:

• Cancer awareness programmes.
• Cancer screening and health camps.
• Doctor meetings.
• CME/seminars and professional programmes.
• Corporate health programmes.
• Community outreach programmes.
• Patient awareness programmes.
• Hospital promotional events.
• Public-awareness campaigns.
• Other hospital-approved events.

Event responsibilities include:

• Planning and scheduling.
• Venue and logistics coordination.
• Doctor/guest coordination.
• Participant registration.
• Promotional material coordination.
• Vendor coordination.
• Coordination with hospital departments.
• Event-day management.
• Post-event follow-up and reporting.
• 4. Patient Outreach & Lead GenerationGenerate genuine patient enquiries through ethical marketing activities.
• Coordinate enquiries with the hospital appointment/admission team.
• Follow up with prospective patients according to hospital procedures.
• Maintain proper enquiry and follow-up records.
• Provide patients and attendants with accurate, hospital-approved information.
• 5. Digital & Communication ActivitiesCoordinate with the hospital's digital marketing team.
• Support approved social-media and online awareness campaigns.
• Assist in WhatsApp and telephone follow-up.
• Support creation and distribution of approved promotional materials.
• Monitor local healthcare marketing activities and provide feedback.
• 6. Reporting & MISMaintain daily marketing activity reports.
• Record doctor visits, institutional meetings, events and enquiries.
• Prepare weekly and monthly marketing reports.
• Maintain event participation and follow-up records.
• Provide management with market feedback and new business opportunities.

Candidate RequirementsQualification:

• Graduate in any discipline.
• MBA/PGDM in Marketing, Hospital Management or Healthcare Management will be an advantage.

Experience:

• Experience in hospital marketing, healthcare marketing, pharmaceutical marketing, diagnostic marketing, business development or event management is preferred.
• Candidates with strong communication, networking and event-management skills may also be considered.
• Required SkillsExcellent communication and interpersonal skills.
• Strong networking and relationship-building ability.
• Good Hindi and English communication.
• Strong presentation and negotiation skills.
• Event planning and coordination skills.
• Good knowledge of Patna's healthcare market will be an advantage.
• Comfortable with field work and regular travel.
• Basic knowledge of WhatsApp, MS Excel/Google Sheets and email.
• Strong follow-up and reporting ability.
• Additional RequirementsWillingness to travel within Patna and nearby areas.
• Two-wheeler and valid driving licence preferred.
• Professional appearance and behaviour.
• Ability to coordinate with doctors, hospital management, patients, vendors and community organizations.

Professional & Ethical RequirementsBecause the role involves cancer patients and their families, the employee must:

• Never guarantee a cure or treatment outcome.
• Never make misleading or exaggerated medical claims.
• Never provide medical advice outside their authorized role.
• Use only hospital-approved medical and promotional information.
• Maintain patient confidentiality.
• Treat patients and their families with dignity and empathy.
• Follow hospital policies and applicable laws.

Salary & BenefitsSalary: ₹25,000 – ₹50,000 per month

Salary will be based on the candidate's qualification, experience, communication skills, healthcare-networking ability and event-management experience.

Additional incentives, travel allowance or event-related allowances may be provided as per hospital policy.

ReportingThe employee will report to the Hospital Management / Marketing Head and coordinate with the medical, administration, patient-care and other relevant departments.

Ideal CandidateThe ideal candidate should be a confident, energetic and professional healthcare marketing person who can independently handle field marketing, doctor networking, community outreach and hospital events while maintaining ethical and professional standards.