Sales Executive – Flying Flea Electric Motorcycles

About Flying Flea

Flying Flea is Royal Enfield's all-electric brand, focused on connected, agile and technology-led electric two-wheelers for the city and beyond. The brand's first motorcycle, the Flying Flea FF.C6, combines a retro-futuristic design with modern electric vehicle technology and connected features.

We are looking for an energetic, customer-focused and target-oriented Sales Executive to join our Flying Flea team. The candidate will be responsible for customer engagement, product presentation, test rides, lead conversion, bookings and delivering a premium customer experience.

Key Responsibilities

1. Customer Handling & Sales

• Welcome and engage customers visiting the Flying Flea showroom.
• Understand customer requirements, riding patterns, preferences and budget.
• Explain the Flying Flea product range and recommend the appropriate product based on customer requirements.
• Conduct professional product presentations and explain the motorcycle's features, technology and benefits.
• Handle customer enquiries through showroom visits, phone calls, digital enquiries and leads.
• Maintain regular follow-up with prospective customers.
• Convert enquiries into test rides, bookings and retail sales.
• Achieve assigned monthly and annual sales targets.

2. EV Product Knowledge

The Sales Executive should develop strong knowledge of electric motorcycles and be able to confidently explain:

• Electric vehicle fundamentals.
• Battery capacity and charging requirements.
• Real-world factors affecting EV range.
• Charging time and charging options.
• Electric motor performance.
• Ride modes and regenerative features where applicable.
• Connected technology and smartphone integration.
• Safety and rider-assistance features.
• Running-cost and ownership considerations.
• EV maintenance requirements compared with conventional motorcycles.

3. Product Demonstration & Test Ride

• Conduct professional product demonstrations.
• Explain the motorcycle's controls, riding modes, connectivity and safety features.
• Coordinate and conduct customer test rides in accordance with company safety procedures.
• Explain charging procedures and basic EV ownership requirements.
• Ensure customers understand the product before and after the test ride.
• Record customer feedback and communicate relevant observations to the management team.

4. Lead Generation

• Generate new leads through showroom walk-ins, referrals, events, exhibitions and local activities.
• Follow up on leads received through digital platforms and company campaigns.
• Maintain an updated database of prospects.
• Identify potential EV customers within the assigned territory.
• Develop relationships with existing and prospective customers.
• Generate referrals from existing customers.

5. Booking & Retail Process

• Explain the complete booking and purchase process to customers.
• Collect and verify required customer documents.
• Coordinate with the finance team for loan and financing requirements, where applicable.
• Coordinate with the registration and delivery teams.
• Ensure all sales documentation is completed accurately.
• Maintain proper records of bookings, cancellations and deliveries.
• Follow up with customers until final delivery.

6. Customer Relationship Management

• Maintain regular communication with customers throughout the sales journey.
• Provide accurate information without making unsupported commitments.
• Follow up after test rides and product demonstrations.
• Maintain long-term customer relationships.
• Handle customer questions professionally and escalate concerns when required.
• Support customer engagement activities and brand events.

7. Sales Reporting

• Update daily enquiry and lead status.
• Maintain accurate CRM/DMS records as applicable.
• Submit daily sales activity reports.
• Track test rides, enquiries, bookings and conversions.
• Monitor individual targets and achievement.
• Maintain proper follow-up schedules for prospective customers.

8. Market & Competitor Knowledge

• Keep yourself updated about the electric two-wheeler market.
• Understand competing electric motorcycles and their key features.
• Monitor competitor pricing, products, offers and customer propositions.
• Understand local EV customer trends.
• Share market feedback and competitor information with the management team.

Required Skills

Mandatory

• Minimum 6 months to 1 year of experience in electric two-wheeler / EV sales.
• Strong interest and understanding of electric motorcycles.
• Good communication and interpersonal skills.
• Strong customer-handling ability.
• Good presentation and negotiation skills.
• Target-oriented approach.
• Ability to explain technical product features in simple language.
• Good follow-up and lead-conversion skills.
• Basic computer and CRM knowledge.
• Valid two-wheeler driving licence.

Preferred

• Experience with premium motorcycle or automobile sales.
• Experience handling EV customers.
• Experience conducting motorcycle test rides.
• Passion for motorcycles and new technology.
• Knowledge of electric vehicle charging and battery technology.
• Experience working with CRM/DMS systems.

Candidate Profile

The ideal candidate should be:

• Passionate about motorcycles and electric mobility.
• Confident and comfortable interacting with premium customers.
• Presentable and professional.
• Energetic and self-motivated.
• Comfortable working towards sales targets.
• Willing to learn new EV technologies.
• Strong in communication and relationship building.
• Capable of working independently as well as with a team.
• Customer-focused and committed to providing a premium buying experience.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• Monthly enquiry generation.
• Lead follow-up percentage.
• Test rides conducted.
• Test ride-to-booking conversion.
• Booking-to-retail conversion.
• Monthly sales achievement.
• Customer satisfaction.
• Lead response time.
• CRM/DMS data accuracy.
• Customer referrals.
• Repeat and referral business.

What We Offer

• Opportunity to work with Flying Flea, Royal Enfield's electric motorcycle brand.
• Exposure to next-generation EV technology and connected mobility.
• Professional growth opportunities within the automotive and EV industry.
• Performance-based incentives as per company policy.
• Training on product, technology and sales processes.
• Opportunity to work with a premium motorcycle customer base.