E-Commerce Executive

1. Campaign Management

Plan, create, and execute performance-driven ad campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels.

Manage e-commerce marketplace advertising such as Amazon Ads, Flipkart Ads, and Myntra promotions (bonus skill).

Optimize campaigns for ROAS, conversions, and cost efficiency, ensuring a healthy balance between scale and profitability.

2. Retargeting & Customer Engagement

Implement and monitor retargeting campaigns across platforms to boost conversions and recover abandoned carts.

Utilize WhatsApp broadcasting and remarketing flows to re-engage customers and increase repeat purchases.

Work closely with the design and content teams to craft effective ad creatives, copy, …

3. Must know of-

a. Listing new products on the website and maintaining/optimizing existing ones via Bulk Uploads

b. Keyword Research, Indexing & Ranking

c. CPC/PPC Campaigns, Promotions & Coupons Management

d. Maintaining the marketing calendar & Investments

e. Generating reports to assist management

f. Providing ad-hoc administrative support for the E-commerce Manager

g. Product Cataloguing: Ensure that brand-wise product Cataloguing should be done with 100% quality with the End-to-end Team, Brand, & Quality coordination.

h. Coordination: Communicate continuously with Brands to make product listings as per plan. Work closely with the technical Team on product uploading and content issues