FMCG Sales Executive

A “Sales Executive cum Shop Assistant” is a hybrid retail role that combines outside/field sales responsibilities with day-to-day shop operations and customer service.�

What the role typically covers

Based on current job postings in India

Sales & marketing duties

Prospecting and acquiring new customers (walk-ins, local businesses, institutions, etc.)�

Promoting products/services and explaining features and benefits�

Meeting sales targets and following up on leads and orders�

Coordinating with suppliers or internal teams for stock, deliveries, and quotations�

Shop assistant / store operations duties

Greeting customers, understanding their needs, and recommending products�

Handling cash/ card transactions, billing, and maintaining daily sales records�

Arranging displays, stocking shelves, and keeping the shop clean and organized�

Managing inventory, doing stock counts, and assisting with receiving/unloading goods�

Packing orders, preparing invoices, and supporting basic admin work for the outlet�

In practice, this person is both a seller who goes out (or actively drives sales) and the key person running the counter and shop floor when in the outlet.�

Typical requirements

Employers often look for:

10th/12th pass or graduate; prior retail or sales experience is preferred�

Good communication skills in the local language plus English/Hindi (depending on city)�

Basic computer/ billing software knowledge (POS, Excel, Tally, etc.)�

Willingness to do both field visits and shop duties, including loading/unloading and odd hours if needed�

Salary range (indicative)

From recent Indian listings for similar “marketing & sales executive cum shop assistant” roles:

Around ₹8,000–₹16,000 per month

Exact pay depends on city, industry (FMCG, electronics, automotive, stationery, etc.), and whether there are sales incentives.�

How this differs from pure “Sales Executive” or “Shop Assistant”

Sales Executive (pure): More focused on targets, client visits, B2B/B2C selling, less on daily shop operations.�

vIf you tell me your city and industry (e.g., FMCG, electronics, auto, pharmacy), I can outline a more precise job description, expected salary, and interview questions tailored to that context.