Sales Manager

Key Roles & Responsibilities

A. Sales Planning & Target Achievement

1. Prepare monthly, weekly and daily sales plans.
2. Achieve monthly and annual sales targets.
3. Monitor actual sales against planned targets.
4. Develop strategies to increase revenue and profitability.
5. Ensure proper follow-up on pending quotations and inquiries.

B. Team Management

1. Manage and guide BDEs, telecallers and sales executives.
2. Allocate daily work and responsibilities to team members.
3. Conduct daily and weekly sales review meetings.
4. Monitor individual employee performance.
5. Train the sales team about products, pricing and customer handling.
6. Resolve team members' work-related issues.

C. Market Development

1. Identify new markets and business opportunities.
2. Develop new dealers, distributors and bulk buyers.
3. Explore new markets outside Gujarat.
4. Conduct competitor and market analysis.
5. Prepare a database of potential customers.
6. Develop strategies for increasing market reach.

D. Customer Relationship Management

1. Maintain good relationships with existing customers.
2. Handle important customers and major business inquiries.
3. Ensure timely follow-up with new and existing customers.
4. Coordinate with customers regarding quotations, orders and payments.
5. Resolve customer complaints and provide appropriate solutions.

E. Product Knowledge

1. Develop complete knowledge of decorative lights and lighting products.
2. Understand product specifications, quality, pricing and applications.
3. Ensure the sales team has proper product knowledge.
4. Coordinate with the production and fabrication departments regarding product availability and delivery commitments.

F. Reporting & Documentation

1. Submit daily, weekly and monthly sales reports.
2. Maintain inquiry, quotation and order tracking reports.
3. Prepare monthly sales performance reports.
4. Maintain customer and market databases.
5. Submit competitor analysis and new market development reports.
6. Report important sales issues and requirements to management.

G. Coordination

1. Coordinate with production, store, dispatch and accounts departments.
2. Ensure timely execution of customer orders.
3. Monitor pending orders and delivery status.
4. Coordinate regarding stock availability and product requirements.