E-commerce Sales Manager

E-COMMERCE SALES MANAGERKids Wear & Ladies Wear – Online BusinessCompany: RAAMESHTH ELECTRO PLASTA PVT. LTD.

Department: E-Commerce / Online Sales

Position: E-Commerce Sales Manager

Location: Surat, Gujarat

Employment Type: Full-Time

Experience: 3–7 Years

Industry Preference: Fashion / Garments / Kids Wear / Ladies Wear / D2C / E-Commerce

1. JOB PURPOSEWe are looking for an experienced and result-oriented E-Commerce Sales Manager to manage and grow our online business for Kids Wear and Ladies Wear.

The candidate will be responsible for end-to-end online sales operations, including marketplace management, product listing, sales growth, digital advertising, pricing, inventory, order management, returns, customer reviews and profitability.

The person should be capable of independently managing multiple online marketplaces and achieving monthly sales and profitability targets.

• 2. KEY RESPONSIBILITIESA. Marketplace ManagementManage online marketplaces such as Amazon, Flipkart, Myntra, Meesho, Ajio and other relevant platforms.
• Manage Seller Central / Seller Panels on a daily basis.
• Create and optimize product listings.
• Manage product titles, descriptions, keywords, attributes, size charts and images.
• Launch new products and maintain accurate catalogue information.
• Monitor marketplace account health, ratings, reviews and seller performance.
• B. Sales GrowthDevelop and execute monthly, quarterly and yearly online sales plans.
• Achieve marketplace-wise sales targets.
• Identify best-selling and high-potential products.
• Develop strategies to increase sales, conversion rate and average order value.
• Prepare action plans for slow-moving products.
• Plan seasonal and festival sales campaigns.
• C. Digital Marketing & AdvertisingManage marketplace advertising campaigns.
• Plan and optimize Sponsored Ads / PPC campaigns.
• Monitor ROAS, ACOS, TACOS, CPC, CTR and Conversion Rate.
• Control advertising expenditure while maintaining profitable sales.
• Coordinate with social media and digital marketing teams.
• Plan promotional campaigns, coupons, discounts and special offers.
• D. Pricing & ProfitabilityMonitor competitor pricing on a regular basis.
• Develop product-wise pricing and discount strategies.
• Calculate marketplace commission, shipping, advertising, returns and other costs.
• Maintain required profit margins.
• Prepare SKU-wise profitability analysis.
• Take corrective action on low-margin products.
• E. Inventory & Order ManagementMonitor inventory across all marketplaces.
• Coordinate with purchase/production teams for stock planning.
• Avoid stock-outs of fast-moving products.
• Monitor slow-moving and excess inventory.
• Track orders, cancellations, returns and RTO.
• Develop strategies to reduce cancellation and return rates.
• F. Product & Catalogue ManagementPlan new product launches.
• Maintain accurate product information.
• Coordinate product photography and creative requirements.
• Ensure correct size, colour, SKU and inventory mapping.
• Continuously improve product listings based on sales data and customer behaviour.

G. Data Analysis & ReportingPrepare and review daily, weekly and monthly reports covering:

• Marketplace-wise sales
• Orders and units sold
• Revenue
• Advertising expenditure
• ROAS / ACOS / TACOS
• Conversion rate
• Product-wise performance
• Return and RTO percentage
• Cancellation percentage
• Inventory status
• Best-selling products
• Slow-moving products
• Product-wise profitability
• 3. REQUIRED SKILLSStrong knowledge of E-Commerce marketplace operations.
• Practical experience with Amazon Seller Central.
• Experience with Flipkart, Meesho, Myntra, Ajio or similar platforms.
• Strong Excel / Google Sheets skills.
• Marketplace advertising and PPC knowledge.
• Product listing and catalogue management.
• Sales and business development skills.
• Competitor analysis.
• Inventory and order management.
• Strong analytical and problem-solving ability.
• Good communication and team management skills.

4. PREFERRED EXPERIENCECandidates with experience in the following categories will be preferred:

• Kids Wear
• Ladies Wear
• Fashion & Garments
• Apparel
• D2C Brands
• Online Fashion Retail
• Marketplace Selling

The candidate should have a proven track record of growing online sales and managing profitable E-Commerce operations.

5. KEY PERFORMANCE INDICATORS (KPIs)KPIPerformance AreaMonthly SalesAchieve assigned sales targetSales GrowthMonth-on-Month growthROASAdvertising efficiencyACOS / TACOSAdvertising cost controlConversion RateImprove product conversionReturn / RTO RateKeep under controlStock-OutsMinimum possibleMarketplace RatingMaintain high ratingNew Product LaunchesAchieve monthly targetGross MarginMaintain company targetInventory TurnoverImprove stock efficiency6. WORKING STYLEThe ideal candidate should be:

• Target-oriented
• Data-driven
• Proactive
• Responsible for results
• Good at negotiation and coordination
• Capable of working independently
• Strong in problem-solving
• Comfortable working in a fast-growing E-Commerce environment

7. REPORTINGReports To: Management / Director

The E-Commerce Sales Manager will coordinate with:

• Purchase Team
• Production Team
• Warehouse Team
• Accounts Team
• Dispatch Team
• Digital Marketing Team